It’s crucial for your business website to have a design that attracts the attention of the visitors and increase engagement as well. Good website design doesn’t mean having too many images and videos. In fact, you need figure out the ideal ratio between each feature of your business website.
Do you wish to make sure that the people visiting your website stay there for as long as possible and won’t leave it immediately? Make it easier for your website visitors to find what they’re looking for. The longer visitors stay on your website, the chances of business engagement increases manifold.
Use these web design tips to rule the online business world:
1. Get A Sleek & Professional Logo
If you don’t have one yet, then hire a website designer to make one. Also, don’t forget to link it with your homepage. Remember, your logo can play a crucial role in branding, so make it visible prominently on the website. Always use a high resolution image and place it on the top left corner of your web pages. Don’t forget to link the logo on every web page with the home page as it makes easier for visitors to navigate.
2. Keep The Navigation Intuitive
Make sure that you deploy the primary navigation options in a horizontal menu bar on the top of the website. Also ask your website designer to keep secondary navigation options underneath the primary navigation bar. If that isn’t possible, then keep them in the left side of the site, often termed as the sidebar. Confusing navigation designs will result in people leaving the page instead of figure it out. This makes intuitive navigation so important.
3. Remove Clutter From The Layout
Don’t make your website to look messy. Ensure that it also doesn’t have competing calls to action or visual clutter, for example too many graphics, photographs or animated Gifs that would draw the visitor's attention away from the most crucial part of the web page. It has become quite common to be visually overloaded with images, to the extent where our brains stop processing info when confronted with too many visual options.
4. Provide Some Breathing Area To The Visitors
Make enough space between the images and paragraphs on the site so the visitor gets space to breathe. You must allow the viewer to absorb all the significant features your business website has to offer. You can control user flow and keep users focused on the content by simply controlling white space in the website. For example, if your store is based in Northern Beaches, then there’s no need to fill the website with images of your store.
5. Make A Strategy For Using Colours
To provide an elegant, clean and modern appearance to your website, you need to use a neutral colour palette. It’s all about using the colour wisely. Utilising attractive shades of colour in key tabs will help the visitor to easily find what he/she is looking for. Use colours that match your logo and other segments of your site.
6. Selects Fonts That Can Read Easily On All Platforms
While you’re finalising fonts of your website, remember that the users aren’t accessing the site only from desktop, but also from different devices and browsers. Large-scaled fonts might appear excellent on the desktop version of a website, but it won’t look good in devices with smaller screen size. Ask your website designer to use fonts that look good on every platform.
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Are you worried because your online business hasn’t been able to deliver the results you thought it would deliver? If yes, then there’s a strong possibility that you’re making a big mistake somewhere. Just visit the best website designer to get your site checked for any issue.
