The first step in establishing an online presence for your business is registering a domain. However, the journey doesn't end there. As a company that specializes in website development, I've been involved in numerous projects since the early 1990s. Each project presents its unique challenges and rewards, but there are common elements that apply to all. This article will guide you through the next steps after domain registration, from ensuring the domain is registered in your name to developing a master plan for your website.
Firstly, it's crucial to ensure that the Internet Service Provider (ISP) or web development firm has registered the domain name in your or your client's name, not their own. Unfortunately, some outsourcers still register domains in their own names, which can lead to complications if the site becomes popular. To avoid any ethical questions later, if you're the web developer, always register the domain in your client's name.
Next, it's essential to develop a master plan for your website. Many businesses feel the need to have a website to stay current in today's business environment, but often haven't thought about what that entails. Here are some questions to consider:
The answers to these questions will help define the purpose, scope, and organization of your site, and what kind of information will be presented on it. It also helps compile a list of things that may need to be developed separately, thus affecting the project schedule.
Thirdly, check whether the web hosting company provides Front Page extensions. Tools like Microsoft's Front Page 2000 offer a wide selection of advanced functionality for your site, such as automatic form creation, marquees, java scripts, tables, etc. Of course, if you prefer, you can always learn HTML coding in your spare time.
Fourthly, consider carefully before using affiliate advertising. Many successful web clients waited a year or more to gain significant site traffic, and that was only as a result of a concerted marketing plan that publicized the site to existing customers. Affiliate ads can help drive traffic, but it's important to have a plan and be selective about who you sign up with.
Finally, remember that the best websites are "works in progress". The web is an evolving collection of styles and technologies, and your presence on it can be as well. Keep tweaking and improving your site to stay current and relevant.
