The article showcases the top UI/UX design trends of eCommerce website that one should watch out in 2020.
E-commerce was still a novelty till, say, about a decade ago. Now, it is a full-fledged part of our lives — so much so that today we don’t depend on it to just buy a book that we can’t find in any of the bookstores in our vicinity. No, sir; today, e-commerce helps people shop for clothes, furniture, shoes, groceries, and countless other things. This reliance on e-commerce for day to day existence has, of course, now translated into the immense competition. And that, in turn, has driven companies that run digital stores to explore newer, more modern ways to stay ahead of the curve. Now, since it is such a vast, intricate endeavor, there are different facets of e-commerce that demand individual efforts and focus. And of late, that facet has been designed.
And now that there is an enhanced focus on e-commerce website UI/UX design, the market has gone to new lengths to innovate and differentiate themselves from the market. As a result, we get to see fresh and novel trends in the e-commerce design department quite often. Case in point: White space. There was a time when people while designing web sites primarily for e-commerce, ran away from the concept like it was the plague. But in the past few years, the e-commerce industry has come to embrace it now that they see that their customers’ inclinations and preferences have evolved. And since it is vital to keep track of these trends, we have listed some of the top UI/UX design trends you need to keep an eye out for in 2020.
1. Minimal is in: We understand it is very tempting to go all out and integrate a visually exhilarating design replete with graphics and whatnot. But trust us when we say that we are well beyond that age when that was in vogue. Customers now want simpler design — a design that is not too flashy, is easy on the eyes, and more. But more importantly, they want fares well in the content, navigation, and security department.
2. Content is king: It may seem redundant to mention it, but since it is just that important in the e-commerce scheme of things, we figured it deserves to be talked about. And if you think what has content got to do with UI/UX design — boy, do I have news for you. Content is a foundational element of UX design, meaning you can’t deliver a rock-solid customer experience without good content. So, make sure that it stands out.
3. Visuals are essential: Since we live in such a fast-paced world, it is a wise idea to leverage visuals to quickly get your point across to customers instead of compelling them to spend time on a lengthy text. So use visuals wisely to supplement your content.
And a word to the wise: Instead of just adopting all trends, you’d be better off with a trusted vendor for custom eCommerce web development services, for they will be able to adapt patterns to your business’ unique requirements.
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