How Creative are Logo Design Software?

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There is amazing logo design software out there that can help you create your business identity in a matter of minutes only, literally. Secondly, a lot of them are even free and you can use them online without even downloading anything and create your logo design quickly and easily. Now, the question is that since we have free design software available, then why in the world do we hire designers and pay them to create our brand identity? Why don’t we just go ahead, get a software, use it and complete this task in a matter of minutes only without any worries at all?

 

Well, this is what we are going to discuss here, i.e. the creativity of these software and whether serious businesses should use them or not.

 

A lot of people use free logo designs tools and software to create your brand image, but the problem is that these tools cannot conduct a research for you. For example, it is advisable to see the logos of your competitors before you even think about starting this task, but logo design tools and software will never do any research, whereas if you hire a professional designer, then he or she will first proceed and analyze your competitors and their identity designs and then begin the task.

 

Another problem with these tools is creativity. See, just as your designer can conduct a research, he can also share some creative ideas with you. The problem with tools is that they can’t share anything with you. They can’t share any new and creative ideas or suggest something out of the box. So, with DIY tools, you are all alone with your creativity. If your creativity is limited, then you will end up working with limited options. So, it’s best to go to a professional and creative designer instead of trying to use a logo design DIY tool.

 

Now, one big problem with these tools and software is that they give you lots of premade images. What is wrong with these images? Well, you never know how many other businesses have used the same images to create their brand identity. This is why if you use design tools and their images, then you can never give your business a unique look that it deserves. There is nothing worse for a business than to have a competitor already using the image that you have selected now. It will ruin your credibility completely.

 

Another really big problem is that if you already have an image in mind, then you can’t convert it into reality if you use design tools, because you will be limited to the options that the tools will offer. Hence, you won’t be able to give your business the desired look, whereas if you hire a professional logo designer, then you will guide them and tell them what you need and they will transform your imagination into reality.

 

So, the bottom line is that logo design tools and software are not good for businesses and you must avoid them always.