Just because your dog adores you, it doesn't necessarily mean you're a good person. In the business world, there are genuinely good people, but there are also those who aren't. How can one distinguish between the two? The internet can be a cold and seemingly indifferent place, where people may not react positively unless they establish a connection with someone.
When you meet someone in person, they form an opinion about you. Whether it's good, bad, or indifferent, it's still an opinion. Similarly, when someone visits a website, they form an opinion, consciously or unconsciously. Unfortunately, most websites elicit an indifferent response, often described as "blah."
Some websites, often provided by telephone companies as an add-on to their advertising packages, fall into this "blah" category. These sites are marketed as free, but in reality, they aren't, as you need to purchase a certain size ad to get one. In our view, these sites often look like they were made from a template, with the only changes being the business name and the limited copy they allow. Many people find these sites uninspiring and quickly click away due to a lack of interest.
Then there are the bad sites. We've all come across websites riddled with spelling errors or a chaotic mix of different font sizes. These sites seem endless, and finding the information they're trying to convey can feel like a treasure hunt. Most people will simply leave without even trying.
Other bad sites take forever to load and may never be seen by visitors. Internet users are notoriously impatient, and if a site is too slow to load, many won't stick around to see that stunning sunset image on the homepage.
We won't delve into what makes a good website here, as that's a topic for another discussion. Instead, we'll focus on how to project a positive image.
Including a small picture of yourself can go a long way. It reassures visitors that they're dealing with a real person. Is there proper contact information, including a phone number and a physical address? What about guarantees? All these elements can help instill confidence in visitors.
Are there testimonials with contact information for the people who provided them? When writers include testimonials, they often feature glowing reviews from people you can't contact. Do you really believe them? A recommendation from "Harry in San Diego" does little to boost my confidence.
This can create a tricky situation, as many people wouldn't want their email address listed on a website. A savvy business owner will allow you to email them to receive the testimonial list.
You might genuinely be a good person, and your dog knows that, but to everyone else, you have to prove it.
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