Logo Design - Where to Use it?

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

Creating a logo design can be a hectic and difficult task, because you will need a prefect design to represent your business perfectly and professionally. However, once designed, the next part can be even trickier, i.e. where to use it. See, your logo will be used on your site and product packaging and even on your products, but when you will promote your business, you will have to use your logo in all your promotions as well to create brand awareness and compete in today’s competitive business world in an effective manner.

 

Let’s now discuss where your logo can be used to promote your business, products and services.

 

Use it on Your Website:

 

Now, it’s obvious that you will be using your logo on your website, but the question here is that where you will use it to make it prominent. The most common place for a logo on the website is the top left corner. Seldom have I seen a logo on the right side. As this is not a common practice, it is advisable to have it on the top left corner of the website as people are used to seeing it there. So, this will be the best usage of your logo on your website.

 

Use it On Your Company Brochure:

 

Your company brochure is an exceptional marketing tool. However, it will be incomplete without your logo as your brand identity design has got to be there to represent your business and win the trust of your readers. See, the purpose of your brochure is to talk about your company and tell your readers that why you are a reliable company. At the same time, you can also promote your products and services and define the benefits that why you are better than your competitors. Without a logo on your brochure, your readers won’t be able to visualize your business and, thus, you won’t be able to get the desired benefit through this medium. So, you have got to use it on your brochure.

 

Use it On Your Banner Design:

 

If you intend to promote your business via banner advertisement, then your logo must be on the banner to show which company the banner belongs to. Along with creating brand awareness, you will also be able to show your market that you are active and lively. Businesses that don’t focus much on advertisement look like as though they are not getting much business and, thus, are unable to promote their products. This creates a negative impact and potential buyers go to their competitors. So, you must continuously promote your business.

 

Use it On Your Complimentary Items:

 

A lot of businesses distribute complimentary items like mugs, pens, paper weights, etc. You can do the same thing as these items are cheap (in terms of rates). You can have your logo imprinted on these items and distribute them. They will serve as a great promotional tool for you.

 

So, folks, these are some of the important places where you can use your logo design to promote your business.