As you may know know, having a website is not enough; it must maintenance and always kept updated to beat the growing number of competitors online. Re-designing your company website can be the best way to improve the visibility of your service with potential clients. In this article, I will share with you the main reason why we do need to re-design website.
Nowadays, website has become an essential part of any business operation and clients expect any business to have a website. However, many business owners today are still not realizing how important website is for their businesses. Having a website is not enough; it needs maintenance and always kept updated to beat the growing number of competitors online. Re-designing works for most company websites that do not seem to create any presence online due to their information or presentation in general. In this article, I will share with you the main reason why we do need re-design website.
Firstly, most of website that was designed for a long times ago do not meet Google Friendly suggestions. Therefore, re-designing website will improve the visible of your website with search engine. SEOers are recommending companies to adopt the new way of climbing up the ranks in the search hits; keywords. However, these keywords should flow with your data and be relevant to your company or else, you may be penalized for using keywords with a sole purpose of climbing up the rank in the search results. Redesigning using this trick will make the content more applicable for search engine optimization. With a higher rank, you automatically get more readers.
Secondly, your website may contain a lot of outdated data and It slow down the the website. So, re-designing website will help you to remove Information that is outdated and improve the speed loading. Do you remember when was the last time you updated your data? This is one mistake most companies make when they create a website; lack of proper maintenance. You may not notice it, but to the readers, the site looks outdated and dormant. Some sites have too much information that it takes a while to access their information while others have unnecessary flash applications and images that kills its professional appeal. Everyone knows how irritating it can be to access a website that takes its time to load and hence the shift to other sites that are way faster. Re-designing will give you a chance to improve all these areas as you inform your readers on any new developments your company may have.
Finally, just like human, websites tend to age with time. The average lifespan of a website is about 2-3 years. If your site is starting to show some signs of age, or it's no longer allowing your organization to keep pace with your competitors, it may be time for a new website design. Therefore, just by looking at your competitors' websites, you will know if your site needs to be redesigned. Include modern applications, better images, unique website design new and more relevant information to capture the readers' eyes.
