This post will present a short analysis of the performance, web design & development of news websites: what they’re doing and what they should do. Almost all news websites try to maintain their physical experience in to their web interface but most of them fail to achieve that.
Some of them are of the opinion that using AJAX will enable them to better streamline their images with the content they deliver. A few others love to stick to the slider image approach that doesn’t seem to benefit a lot as it tends to limit their visual format and also forces the use of smaller font.
A huge number of news websites users come through mobile devices but unfortunately many major news outlets don’t take it into consideration. They consider it enough to launch an app for Smart phone users but they never realize that a good number of mobile users don’t even touch this app once they excitedly download this to their phones. Obviously, not all of us bother to daily visit a news website just for the sake of that website. We are much more prone to click on a link shared from a trusted source say a friend or a colleague because we believe something shared by a person whose taste we trust will benefit us more than merely browsing a website to find something engaging and clickable. When we approach a news website through social media channels, articles, news feed, or ads; we’re taken to the landing page of the website not the app download page. So here comes the point to make the mobile version of a news website. Moreover, news websites should be technologically simple, clean, and contain minimal effects.
Generally, news websites display a whole lot of information on their home page and every other page also. There are 5-6 latest news with images, a slider showing featured posts with images, and several carousels. There are advertisements, heavy JavaScript, and a lot of other information to be displayed. When such websites are accessed through a mobile device, there are chances that the device is being used through a wi-fi that is free and such connections come on a slower speed. In case, the user uses a cell phone data plan, even then the website may receive a poor connection because most mobile phone internet packages provide limited bandwidth.
Another point that supports keeping news website web design & development to the minimal is that not everyone owns a fast device. When a user comes through a cheaper mobile device or tablet, it is not just the internet that is slower; it is the processor of your device that offends heavy JavaScript and animations, making page rendering slower than ever, hence putting away the visitors from smooth browsing. We should also remember the fact that the number of people using cheaper device is way greater than those who can afford to buy high end tablets and smart phones. Although, you can perk up the performance by choosing the right browser for your device but it is not the solution of the problem.
However some of the major news outlets produced responsive websites to solve all the abovementioned problems of a news website web design & development. Successful names include The Boston Globe, The Onion, Time Magazine, and Breaking News. Others who still rely on providing mobile apps should take into account their mobile users. It is unintelligent to depend on mobile apps to deliver a perfect user experience to the readers who come casually. It should be clear that iOS and Andoird don’t serve flawlessly to the users using obscure mobile brands and we can’t forget those users since they outnumber those who are using expensive smart phones. If you really want to make a news website that is publicly accessible then you should make changes in your web design & development and try making your website tablet, mobile, and desktop friendly. It should offer an equally enjoyable user experience on all platforms a news reader can come through.
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