Turn Prospects into Buyers

Article Title: Turn Prospects into Buyers
Author Name: Leva Duell
Copyright: © 2002-2003
Email: webmaster@profitablewebstrategies.com
Word Count: 369 words
Category: Internet Marketing/ Web Design/ Internet/
URL: http://www.profitablewebstrategies.com/return.htm
Reprint Instructions: This article may be reprinted freely with bylines and
URL.
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Turn Prospects into Buyers
by Leva Duell
Copyright: © 2002-2003

It may take 4 to 7 visits before your web visitors buy from you. New
information, regular changes, and updates keep visitors coming back to
your web site. As your visitors develop confidence in you, they will be
more likely to buy from your products or services. Follow these tips to
keep prospects coming back, win their trust, and increase your online
sales.

Capture your visitors' email address

Collecting email addresses is essential to staying in touch with your
prospects. Provide a free report or subscription to your ezine (electronic
newsletter) to capture your visitors' email address. Follow up with ezines,
offer more valuable information to establish credibility, inform them of
what's new on your site, and invite them to return to your site.

Provide valuable information and benefits

If your visitors don't see anything that interests them, they will go to your
competitors and may never come back. If you provide plenty of valuable
information and benefits, they are more likely to bookmark your site and
come back later.

Update regularly

Studies show that people spend more time at a site that changes regularly.

1. Make changes and provide new, original, and useful content often.
2. Update your web site at least once a month, even if the changes are
minimal. Make small changes, e.g. updates, new articles, a tip of the week.
3. Keep all information current.
4. Indicate the items you updated.
5. Mention that you are continuously adding new information.
6. Ask visitors to bookmark your site and come back for new information.

Content that attracts prospective buyers back to your site

1. Updated information (e.g. industry information).
2. Timely information (e.g. events schedule, class schedule, articles, tip of
the day/week).
3. Updated product (e.g. latest edition of your book, updated virus
software).
4. New product (e.g. new software demo).
5. Quality freebies (e.g. free reports, tips, and electronic books; free
pictures and graphics; free samples, book excerpts; free templates,
software, sounds, and videos.
6. Go to this resource page to see more examples of freebies at
http://www.FiveStarWebDesign.com/links.htm.

Provide valuable content and update your site regularly to gain your
visitors' trust, keep them coming back, and turn them into repeat
customers.