A great website design is only as good as how it draws visitors and entices them to act on the site owner’s product.
To be effective it has to be visually pleasing, rich content that search engines will rank high to bring viewers, and has to make it easy for the visitor to order.
In your website design, should be in an easy to follow and prepared information that can be skimmed with ease. This includes using fonts that are easy to read, don’t clash. Ones that flash, are too small, or so large that they obliterate important information will definitely hurt your effectiveness.
In the process of browsing the average user will skim much, and focus in on what catches their attention. Should your website design have many long paragraphs of content, the visitors will likely miss most of it, as it might even bore them. What are they actually looking for?
What do you have for them? Your website design should tell them in a way that doesn’t take too much time to read, that doesn’t make them feel like all you want to do is sell to them. You won’t sell to everyone. Drive them with too much, you might sell even none.
When the user first sees your website design they will immediately form an opinion. With the right design, they will stay and keep looking down the page, and click on what seems interesting to them. Does that initial look tell them anything about what you have for them? This is critical for your websites success.
However a large introduction trying to tell everything on your homepage website design will probably turn them away as well. How you appeal to them on the landing page (where they first come to) will be one of the largest hurdles your site will experience in succeeding. Keep it simple; however be sure to include enough to keep them viewing your site should it be what they are looking for.
Music, flashy movies, and other things can be a distraction and turn off to some visitors as well. And for some with computers that aren’t as powerful, might even prevent them from seeing your landing page. While these may be supportive further into the site, they should be avoided on the front. What if they don’t like the song?
The best website design for you is the one that appeals to the people that are likely to act on what you have to offer. It should answer their questions, and not tell them how they must do things. A little sales talk may not hurt, though going overboard might sway them at the last minute still. Go easy on the market speak, and sincerely tell them what your product will do for them.
Success all starts in a good website design, though it continues with good search engine optimization as well as being active in keeping it up, and addressing your visitors concerns. Good luck on your success.
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