The ingredients of a winning website are great colour schemes, striking headlines and bold, big images.
The ingredients of a winning website are great colour schemes, striking headlines and bold, big images. They’re the elements that should be taken care of otherwise a website shall create a feeble first impression on visitors.
However, apart from these big elements, there are a couple of points that form the basic part of a website—these elements include strong call-to-actions, helpful navigational menus and website security indicators. These are the movable pieces of a web design that every web development agency should pay heed to.
So here’s a list of all the minute characters that contribute to building a great website.
Responsive Web Design (RWD)
Simply put, an RWD will allow the website to adjust itself as per the size of the screens belonging to different devices such as that of mobiles and laptops. It’s true that Internet browsing on mobiles has overtaken Web browsing that’s done on desktops and laptops. For that purpose, a website having an RWD has become important if it wishes to target all the customers/prospects browsing the Internet via mobiles and other smart devices.
If research works have to be believed, 48 per cent of netizens say that a non–RWD website frustrates them. When faced with a negative shopping experience (such as the one that’s delivered by a non–RWD website), 43 per cent of consumers go to a competitor’s website.
Logos, fonts and colours
A great website should maintain consistency in terms of logos, colours, language and font. By having such consistency, a website will be able to strengthen its loyalty towards customers and will build a credible brand image. And if facts are to go by, close to 66 per cent of users are willing to pay more for a product or a service whenever the respective brand delivers a positive experience.
No stock photos please
The images on your website should be bold and eye catching, and please don’t put those run-of-the-mill stock images. The images should always complement the website’s design and layout. And, now, let’s see what facts have to say—if we happen to use non-generic images (that is, stock photos), the conversion rates climb up to 48 per cent. Also, close to 41 per cent small website owners say that their sites’ design themes and aesthetics improve a customer’s experience as well.
If, however, you’re unsure of your capability to design such high-quality web experience, it’s wise to choose a company offering premium services pertaining to Web design in London.
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