Submission articles to ezines might be a great marketing tool if you know how it works, also it may be one of the best investment that you ever made in your web-site, more over, it will be a long-term investment, which will work for you for a long time.
So what is the secret? Search engines are always trying to generate the most relevant search results in response to your query, but the problem is that it's hard to identify what results are relevant. The most popular search engine, Google, suggested a great way to find out if results are relevant or not, it combines different factors, but the most important is checking the number of back link. If you have a web-site and many people link to it, then search engine will think that it is relevant.
Is everything so simple? Actually, no. It's not hard to get many back links by submitting web-site to on-line link catalogs. But this method will bring even bad web-site in the top of search results. It worked a year ago, it works today too, but search engines are trying to fight with this issue and the possibility of getting high in search results for sites like these is getting lower. Why search engines do this? Because having many back links is easy and everyone with enough money can get these back links.
If not back links then what? Google is getting more clever and it is now taking into account not only links, but the quality of the source page and the content of the source page. So, it worth getting links from good pages (high PR) and relevant content.
For now, there are two opportunities to get a link from page with relevant content and high PR. First, you can buy this link. Depends on PR it will cost 20-100$ per month. But sometime it is really hard to find appropriate page to link from.
Another SEO tool is submission to ezine sites. There are a number of sites, that will be glad to take your content and put it on their web-site with a link back to you. It is good for you as you will have a link from relevant web-site. More over, you will be able to provide third-party with reprint rights, and you will have even more links from relevant web-sites.
But what about investment is submission articles? Does it cost money? Sure, you can do everything yourself. First, you will need to have a good article, you can write it yourself or ask copywriter to do it for you. Then you will need to submit this article to ezine websites. There are 3-5 main web-sites with high traffic and high PR, and you can submit to them manually, but to have a better SEO effect, you should also submit to another 100+ sites. If you will write 2 or more articles it will take too much time to submit to 100 sites. But it is not a problem, as you can hire an article submission service, which will do all the work for you.
How much does article marketing cost? Your first investment will be in copywriting, unique article will cost about 20$-200$, depends on what kind of content you need. Then you will need to submit to article sites, you will need to invest 30-100$, you supposed to pay more if you are using manual submission. Is is a good investment?! Yes, I'm sure you will have a better positions in search engines once you have submitted many articles and this investment is long-term investment, so you will have a long-term results.
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