British Icon: Burberry's 2009 Fashion Show

A Tribute to British Icons

On February 27, 2009, Burberry Prorsum unveiled its Fall collection in Milan, capturing the essence of Great British icons through a modern lens. The show was a homage to the Bloomsbury group, a collective of intellectuals, writers, and artists from the 1920s and 1930s. The collection featured a muted palette of browns and grays, evoking a sense of nostalgia and introspection.

The Bloomsbury Influence

The Bloomsbury group's influence was evident in the collection's artistic and intellectual undertones. The muted colors and layered textures reflected the group's aesthetic, while the music—Adele's "Hometown Glory," Razorlight's "Wire to Wire," and Duffy's "Distant Dreamer"—added to the show's poetic atmosphere.

Christopher Bailey's Vision

Christopher Bailey, Burberry's Chief Creative Officer at the time, had a clear vision for the collection. "It should have a point of view. Burberry’s is outerwear, and that's what I've worked on here, from the casual shell of a trench to luxe furs," Bailey stated. His focus on outerwear was evident in the collection's diverse range of coats and jackets.

Key Pieces and Fabrics

The collection featured a variety of key pieces and luxurious fabrics:

• Thick Tights and Lace-Up Rubber Platform Boots: These added a practical yet stylish touch to the outfits.
• Crisp White Shirts and Tweed Kilts: These classic pieces were interspersed throughout the collection, adding a touch of British heritage.
• Fisherman Knit Sweater Dresses: These cozy yet chic dresses were perfect for the colder months.
• Layered Tulle Shirts: The black-on-white-on-plum tulle shirts added a touch of whimsy and elegance.
• Shimmering Brocades: These luxurious fabrics added a touch of glamour to the collection.

A Poetic and Practical Collection

Bailey's aim was to create a collection that was not frivolous but rather practical and charming. "I wanted something that wasn't, well, frivolous," Bailey said backstage. He succeeded in creating a collection that was both functional and beautiful, with pieces that could be worn in everyday life.

The Anglo Aristocrat

One of the highlights of the show was an etching of an Anglo aristocrat that Bailey had purchased at auction. This image was used in gauzy crepe dresses, adding a touch of historical elegance to the collection.

The Impact of the Show

Burberry's 2009 fashion show was a significant moment in the brand's history. It showcased Bailey's ability to blend tradition with modernity, creating a collection that was both timeless and contemporary. The show's success was a testament to Burberry's enduring appeal and its ability to evolve with the times.

Interesting Stats

• Burberry's Revenue: In 2009, Burberry's revenue was approximately £1.2 billion, a testament to the brand's global appeal and strong market presence (source).
• Fashion Industry Growth: The global fashion industry was valued at $1.7 trillion in 2009, highlighting the significant economic impact of fashion shows like Burberry's (source).

Conclusion

Burberry's 2009 fashion show in Milan was a celebration of British heritage and modern design. Christopher Bailey's vision for the collection was both poetic and practical, capturing the essence of the Bloomsbury group while emphasizing the brand's focus on outerwear. The show's success was a testament to Burberry's enduring appeal and its ability to evolve with the times.

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