Glow Storm: How to Wear the Hottest Golden Makeup Trend

The Allure of Gold Makeup

This season, gold has become the go-to color for makeup enthusiasts. According to Julie Redfern, Beauty Editor at Sephora, "Everybody can wear gold. It’s all about how you apply it. Take just one feature and apply gold on it." Whether it's your eyes, lips, or cheeks, gold can add a touch of glamour to your look.

Why Gold Works for Everyone

Gold makeup is universally flattering because it complements all skin tones. It can be used to create a variety of looks, from subtle to dramatic. Here are some tips to make the most of this trend:

• Eyes: Gold eyeshadow can make your eyes pop. Julie Redfern suggests, "Your eye captures the most attention because when you talk to someone, they are looking at your eye." Gold eyeshadow can be worn alone or paired with black eyeliner and nude lip gloss for a balanced look.
• Lips: A touch of golden shimmer on the lips can add a festive flair. Pair it with a berry-painted mouth for a bold statement.
• Cheeks: If you choose to highlight your cheekbones with gold, make sure your skin is in prime condition. Exfoliate and moisturize before applying a shimmery highlighter or powder.

Application Tips for Golden Makeup

Applying gold makeup can be nearly foolproof if you follow these guidelines:

1. Use a Light Hand: Avoid shades that are too yellow. Opt for warm gold tones or gold mixed with bronze hues.
2. Focus on the Eyes: Never cover the entire eyelid from lash to brow in gold. Concentrate the color near the lash line or the inner corner of the eye. Blend the shadow up toward the brow for a more intense look.
3. Skin Preparation: Ensure your skin is clear and glowing before applying shimmery products. This will prevent the shimmer from accentuating any flaws.

Expert Advice

Julie Redfern recommends mixing up your gold makeup application. "If you choose to apply gold on the eye, you can add some golden shimmer to your lips, but you don’t want a golden cheek," she advises. For a balanced look, she suggests applying a lighter pink wash as a blush. "Pink is already a beige-y type of color. It will add you a pop of color, which is essential when you go for gold," she adds.

Finishing Touches

To complete your golden makeup look, don't forget the essentials:

• Mascara: Black mascara is a must to define your eyes.
• Golden Eyelashes: For maximum impact, consider attaching a set of golden eyelashes.
• Loose Powder: Add a touch of muted golden loose powder to the center of your forehead and the apples of your cheeks.
• Lip Gloss: Keep the rest of your face neutral with a shiny pink sheer gloss.

Interesting Stats

• According to a survey by Statista, the global makeup market was valued at approximately $49.2 billion in 2020.
• A study by NPD Group found that sales of eye makeup products increased by 14% in 2021, indicating a growing interest in eye-focused makeup trends like gold eyeshadow.

Conclusion

Gold makeup is a versatile and universally flattering trend that can add a touch of glamour to any look. By following expert tips and focusing on key features, you can easily incorporate gold into your makeup routine. Whether you're preparing for a day at the office or a night out, a touch of gold can make you look and feel like a million bucks.

For more beauty tips and trends, check out Sephora's Beauty Blog.

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