Got a Wedding ? Bridal Sarees and Lehengas are the Way to Go!

One of the most auspicious occasions in a woman's life is her marriage. It is a big deal, an extravagant setup and when it comes to India, and various other south Asian countries like Bangladesh, Srilanka etc the Indian bridal sareers and bridal lehengas play a huge role throughout this wondrous and proud period.

With the increasing popularity of Bollywood in the west, the culture of a Bollywood themed wedding has increased the sale of Bollywood style bridal sarees and lehengas all over the world. But if we talk about that part of the world from where this originated, the marriage season is the time when the businessmen dealing with Indian ethnic wear do the most business.

The complete bridal wear, specially those coming from designer brands have become an absolute rage among the upper middle class population. No matter, how hep a lady is, on the wedding day, she most certainly will go full Indian.Clad from head to toe in a traditional attire, she will accept the "oohs" and "aahs" from the crowd with a million dollar smile. The traders do provide a wide range of choices in terms of the color, texture and design when in comes to bridal lehengas. The choice of color and texture vary significantly in different parts of India though. For example in the south, people generally go for the "kanjeevaram", whereas up in the north people the pure silk, or the "benarasi" seem to be the more obvious choice.

Cotton, organza, silk, chiffon, georgette and many such variants of texture are available. Also the larger than life colors, the almost rhythmic bursts of traditional designs make it increasingly difficult to choose one. Then again what is life without choice.Most of the elite sections of the society flock into the boutiques of well known designers for their customary shopping extravaganza just before the wedding. The branded saree retailers also are in great demand during the marriage season. There is break neck competition among the various power houses of fashion has made it imperative to approach celebrities for endorsements, which again is evident through their advertisements and giant billboard hoardings.

The bridal Lehengas are in huge demand in the North Indian market. Many manufacturers try to blend together the latest trends and embellishments in their skirts and cholis. The exquisite patterns, the contrast of stunning colors, and the use of Swarovski crystals are becoming increasingly popular in the designer lehengas. Due to the immense popularity of Bridal lehengas, many dealers have now started to include them in their inventory to lure the customers.

A simple google or a MSN search can help one find an astronomically large number of online and offline traders who offer a wide range of options to choose from. The online orders are generally shipped to your location within 5-7 business days and can be very convenient for those who find it difficult to take time out their busy schedule to go out and shop. Also many such online retailers have tie ups with various branded bridal stores and designers, thus allowing the user to make the most of it. And as an added incentive in many cases, these e-commerce stores come up with special discounts, free gifts and combo offers on the purchase of bridal sarees and lehengas.