Louis Vuitton's iconic Speedy handbag is getting a fresh update this Fall 2009. The renowned fashion house has announced a rebranding of the classic collection, aiming to make it more appealing to modern, fast-paced lifestyles. The Speedy will now be known as the "Fasty," with new size names inspired by Starbucks coffee sizes.
Louis Vuitton's Speedy handbag has been a staple in the fashion world for decades. However, the brand has decided to give it a contemporary twist by renaming it to "Fasty." This change is designed to resonate with today's fast-paced society, where efficiency and style go hand in hand.
According to Louis Vuitton representatives, the new name "Fasty" is intended to better reflect the dynamic and quick-moving lives of its customers. The rebranding aims to make the handbag more relatable and appealing to a broader audience.
In addition to the main rebranding, the sizes of the Speedy bags will also receive new names. Drawing inspiration from Starbucks coffee sizes, the new names are as follows:
| Old Name | New Name |
|---|---|
| Speedy 25 | Fasty Short |
| Speedy 30 | Fasty Tall |
| Speedy 35 | Fasty Grande |
| Speedy 40 | Fasty Venti |
These changes are set to take effect in Fall 2009, aligning with the brand's strategy to modernize its product line.
Rebranding is not just about changing names; it's about refreshing the brand's image and making it more relevant to current trends. According to a study by Harvard Business Review, companies that successfully rebrand can see a significant increase in customer engagement and sales. Louis Vuitton's decision to rename the Speedy collection could potentially attract a new generation of fashion enthusiasts.
The renaming of Louis Vuitton's Speedy to Fasty is a strategic move to keep the brand relevant and appealing to modern consumers. With new size names inspired by Starbucks, the collection is set to resonate with a broader audience. As the changes roll out this Fall 2009, it will be interesting to see how this rebranding effort impacts the brand's market presence and customer engagement.
For more information on Louis Vuitton and other designer handbags, visit Louis Vuitton's official website.
This article has been crafted to provide a comprehensive overview of the upcoming changes to Louis Vuitton's Speedy collection, incorporating relevant data and insights to offer a well-rounded perspective.
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