As web writers we don’t make articles just to have them sit. We want hits!
Based on what I have seen at Ezinearticles.com; bookwired.com; Ideamarketers.com and Article-Publicity.com, there are four key ingredients that get a article read, which the publishers and web masters will use, generating more hits to your ideas and your site.
Here they are:
1. Formatting: If your article does not have proper formatting then it will look like a block of non-sense. The publishers and web masters will just leave. So your article gets two seconds of exposure when it could have been circulated around the globe. Along with formatting comes spelling and grammar. If you are writing for an English audience using non English writers for ghost writers you can expect the worst when publications refuse to acknowledge the work. Even though to you and your writer, it is grammatically correct and the spelling is fine, wordperfect and Microsoft Word are not the last say in grammar. However the publisher is, and he or she can see the difference.
2. Placement: The placement of an article on the front page always means more hits. Most sites will have your article placed on the front page for up to a day. The sites that allow you to bid a small amount to keep your site on the front always seem to work the best. There your formatted and grammatically correct article can get the views that it deserves.
3. Photographs: Photographs of you, the writer, or a logo (where allowed) or even a product draw attention to your article. Those articles seem do draw almost ten times the amount of views and distribution than those without them. So where possible get the best picture of yourself you can and place it wherever possible.
4. Title: The most important part of your article is the title. Most do not spent enough time on creating a good title. You need a title that has keywords in it, but it still must grab the attention of the reader. How to articles and tutorials will grab attention, but most of us do not create those types of articles. No matter what type of article or the category, "New Site name for your topic" is not as powerful as "Your topic creates Interactive Site for professionals"
Time wasting sites: Out of 750 article directories over 75% do not post your article the same day it is received, over 50% are no longer active. Before you waste your time joining or posting or if you have someone else posting, check and be sure the site is active. To do this check the date of the last post. I found many that had not been active in months and about 30 more than said they were not accepting articles - yet the newest article was weeks old. These are time wasters for you and no one will see your article. Stop using those directories. Let them die without wasting your time.
