How to Promote Your Book

One of the biggest misconceptions about getting a book published is that the publishing company will take care of the marketing.  Generally speaking, that’s not true.  There are basically three different ways to get your book published.  You can self-publish your own book.  You can use a small independent publisher or if you’re an established author, you can use one of the big publishing houses like Penguin or Random House.  Regardless which of these options you use, you will still be left with the responsibility for the marketing.

There are a lot of different things you can do to promote your book and Tactical Execution has made a business out of helping you see real results out there.  But this article will give you a few pointers to help you get started.  For more detailed information, visit the website.  There’s a ton of free information available there and I hope you take advantage of those resources.

One of the best ways to promote your book is to offer workshops and seminars around the country.  It’s not that difficult to do that.  You can quickly contact the major Adult Education providers and submit a proposal for a workshop dealing with the same topic as your book.  Include the release of your new book in your proposal.  The people reviewing workshop proposals love having things like that to include in their marketing.

These Adult Education programs are a hidden treasure to say the least.  These companies send out small catalogs of courses to huge mailing lists, trying to attract students to their courses.  Submitting just one proposal can get you on the schedule and they do all the marketing for you, leaving you with great exposure for very little cost.

Your book should definitely be featured on your website along with a way for people to buy a copy.  Assuming that’s in place, article marketing presents another great opportunity to generate website traffic resulting in book sales.  In fact, you’ve already done all the writing too.  Just take your book and break it up into a hundred small segments; a hundred small articles.  Then publish them individually on the web, each with a backlink to your website.

Article marketing is the primary website traffic strategy I use to promote the Tactical Execution website and you can see all my published articles right on the site.  In addition, the site provides specific implementation guidance to get your article marketing campaign up and running.  Any seasoned internet marketer can tell you that article marketing is one of the most powerful tools available to attract not just human visitors but search engines as well.

The last tip I’ll share in this article is a paid public relations service called PR Leads.  This is a tremendous opportunity to get a ton of great exposure and credibility for yourself and your business.  For just $100 per month, you can be on a database journalists use to get quotes for stories they’re working on.  You simply identify the areas where you’re an expert and wait for the emails to come in.  If you’re quick to respond, you can find your own quotes in major news media within a single week.  Give it a try.

Marketing your own book is no easy task.  But if you know something about marketing and have some good implementation guidance, you can stage a successful campaign from your own home.  Visit the Tactical Execution website to get specific step-by-step instructions so you can do it too.