How to Write an Article with Proper Keyword Utilization

Learning how to write an article correctly using keywords is crucial for anyone who submits their work to article directories. Having an article circulating around on the internet is a very effective strategy for driving traffic to your website. By properly using selected keywords within your article you can easily increase the amount of search engine traffic you receive. By strategically placing your keywords you simply make it easier for your article to be found.

This simple 3 step strategy will help insure your keyword placement is correct thereby maximizing the amount of traffic you attract to your site.

Primary Keyword

Your primary keyword should obviously carry much relevance to the article content. Once selected it is important to use this keyword or phrase within the title itself to 'announce' what the content is all about.

If it is possible try to use this word or phrase as close to the beginning of the title as you can.

Secondary Keywords

These keywords or phrases should also be relevant to your article content. Your use of these keywords should be within the first and last paragraphs of the article itself. That is not to say you can not use them elsewhere but placement in the opening and concluding paragraphs will give you the most impact.

You are again 'announcing' in the first paragraph what the content is all about. In your last paragraph you are simply reminding the reader what is was they have just read.
 
Search engines favor placements like this since it is easier for them to find the keywords. This reflects in your article being listed higher in any search results looking for content like yours.

It is important to note here not to overuse any keywords in your content. Firstly this will likely result in your article sounding funny using words in the wrong places. Secondly search engines will view this as 'keyword stuffing' and penalize you with a weak showing in the search results.

Anchor Text

The anchor text of your resource box or bio should use the primary keyword once again due to its relevancy to the content. Be sure not to overlook this very important part of your article since this is usually the only location where you can link back to your site.

When you learn how to write an article with the proper keyword placement you can easily increase the amount of search engine traffic you attract. Submitting your work to article directories for the purpose of driving traffic to your website is a very effective strategy for promoting online. When you invest just a little more time to correctly optimize your article with keywords as we reviewed above you can easily multiple your traffic results.