With the introduction of online bookselling, the competition to get your book published is even greater - or is it?
Another drawback to having a large publishing house publish your book that is still true today is the distribution of revenues from sales of YOUR work. If you are "lucky" enough to have a major publisher "accept" your work and publish it, you are on your way to receiving pennies on the dollar for each copy they sell. Did you ever wonder why you are given such a small percentage of the sales revenues - maybe as little as 2 percent? Well, it boils down to corporate profits and shareholder dividends. Almost all of the large publishing houses are publicly held stocks, and like any other stock, shareholders expect double-digit growth on their investments. That, combined with huge CEO and executive salaries, corporate inefficiencies, and a need to show profits, means that they can only pay you - the author, the one that did all the real work - a few cents for each copy of YOUR book that they sell.
There is an alternative, Print on Demand, POD. Several POD printing firms have sprung up in the last decade, making it easier for an author to get their work published. With the Internet online bookselling marketplaces growing as they have, it is even possible to market your own book alongside those published by the biggest publishing houses out there. Other than a marketplace commission of about 15% on the sale of your book and the price of printing, you do not have to give anyone a penny to publish your book. On top of that, you do not give up any of your rights to your own work.
It no longer makes much sense to beg a big publishing house to publish your book. Of the hundreds of thousands of books they publish each year, few make the authors rich anyway. Why not take the entire matter on yourself. You will need to do most of the marketing yourself anyway, and setting up a website to promote your book, writing some articles to draw attention to it, and mailing it to customers that buy it will secure the profits for you instead of some corporation.
Online Bookselling and International Orders – Is it Worthwhile Anymore?
Many an online bookseller has been faced with this question recently owing to the US postal increases and changes in international shipping options, both of which make selling internationally less profitable.Give Your Customers Everything They Expect – and More
A common practice with respect to selling informational books is to leave your customers wanting to buy more, this is counterproductive to both your sales and reputation.Great Minds Think Alike - Not!
One of the clichés that has always amused me is the one that states "Great Minds Think Alike."