With the visual merchandisign approach, you can improve your marketing and indeed maximise your sales. Here are top 6 tips from different visual merchandisers to help you.
Having interviewed some of the respected experts in the visual merchandising industry, I have summarised the top 6 tips from different visual merchandisers to help you.
A lot of people tend to focus solely on the online marketing and sometimes they ignore pulling people into their physical shop. It is important that people come into your actual store. Having the personal contact and increase the longevity of the relationship with that customer.
Throughout the life of your store, you will end up selling a wide range of products and brands. What makes the same customers come back over and over again is the shopping experience you provide. Completely distinguish your customer experience and make sure it is unforgettable.
You have to almost obsess about every single detail of the products and the customer experience. If you provide the excellence on every single detail every time, your brand and quality will shine through for a long time.
With the technology progressing every day, you can get access to a lot of data, which makes your research so much easier. You need to be on the ball about your customers, your competition, your competition's customer base, local and the national trends. This list goes on and on. The bottom line is that as soon as you take your eye off the research, things are likely to suffer.
Especially in today's economic pressures, the customers need some extra motivation to take action. Make sure that you use the calls to action in the right manner to remind customers that some of the deals are limited by time or stock where possible.
There is no better way of grabbing people's attention than having a brilliantly executed window display. If you have good traffic or passers-by, create an interesting window display that tells a story. Treat your shop window display as an invitation to the passerby. A well-designed retail window display can also tickle customer’s curiosity and encourage impulse buying as well.
Remember with the right visual merchandising approach and the right shop window dressing, you can improve your marketing and sales.
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