Your ad must focus on the wants and desires of your ... What are their ... What are their goals? What are their needs? Tell them how YOUR product or service can benefit them. Be as specif
Your ad must focus on the wants and desires of your prospects.
What are their problems? What are their goals? What are their
needs? Tell them how YOUR product or service can benefit
them. Be as specific as possible!
1) The Headline.
This the most important part of your ad! It's the first thing your
prospect sees. A killer headline can make the difference
between success and failure.
If you can't come up with a good headline, check the ads in
magazines and newspapers. Find a headline that grabs your
attention and customize it to your product or service!
2) Focus on Those Benefits.
The features may be good, but it's the benefits that make the
sale! Instead of stressing what your product can do, tell your
reader "how" it will benefit them. People always want to know,
"What's in it for me?" Will it make them smarter, richer, slimmer,
healthier?
3) Keep Sentences Short and Simple.
People are busy and they won't spend the time to wade through
long, complicated ad copy. Short ads get read! Long ads hit
the trash bin. Use bullet lists to condense your information and
make reading easier.
4) Compel Your Reader to Take Immediate Action.
Entice your reader to act now, by using phrases such as:
"Limited Time", "Order Today", "Visit Now", "Don`t Delay."
5) Never Use All Caps.
Using all capital letters in your ad, makes it difficult to read,
and looks amateurish. Use capital letters for emphasis ONLY.
6) Proofread and Spell Check Your Ad.
This will help you to avoid mistakes. Nothing looks less
professional, than ads that have spelling errors.
7) Don't Forget Your Contact Information.
Whenever possible include both your email address AND
your URL. Including your email address encourages your
prospect to ask questions. The follow-up can make the
difference between a sale and no sale!
Test, Test, and Re-test Your Ad.
If your ad doesn't bring the results you want, change the
headline, change your ad copy. Refine and polish your ad
until you get it just right. The better your ad copy ...the better
your results. Take the time ...to make that ad copy sizzle!
