Airplane Banners: The Latest in Advertising Campaigns

The latest in advertising that most companies are using is airplane advertising. This rather daring way to advertise is hinged on the thesis that airplanes used in advertising will surely command the attention of every one who sees it. Surely, whenever people hear the plane buzzing over the sky, they will look skywards to search for the plane. As studies and statistics reveal, a lot of people remember the messages or advertisements written in airplane banners.
 

• 88 percent of people said that they recall the passing of airplane banners within 30 minutes.
• 79 percent of them said that they recalled what was advertised on airplane banners.
• 67 percent of them said that that they can recall at least half of the message written on airplane banners.

These numbers indicate the high success rate attributed to airplane advertising, backing its claims to affectivity. Moreover, utilizing airplane banners in airplane advertising is the best way to advertise as it reaches to everyone across all social levels and wherever they may be: at home, office, at the race track, or even at the beaches. Once a plane towing an airplane banner appears in the sky, they’ll surely be glued for about 30 seconds to what is written on airplane banners.

Designing Airplane Banners to Assure Readability

Just because airplane advertising is highly effective does not mean that your airplane banners don’t need a proper dress-up for it to be noticed. Those who venture into airplane advertising believe that the method is enough to get the audience’ attention and neglecting the fact that it is the message that counts and not how it was delivered. To ensure success in utilizing airplane banners, the following should be observed:

• Remember to use colors that are vibrant and provide contrast. The most common colors used are red, blue, and black, contrasted with white. If observed, airplane banners will surely command the audience’s attention.
• When choosing colors for airplane banners, the following combinations are commonly used: blue characters/letters on a white background, dark green on white background, and red on white background, or yellow and black combinations. These colors are easily noticeable because they can be easily distinguished against the blue sky.
• Keep in mind the limited space in airplane banners. Adjunct to it is the principle that your advertisement or message should be quickly expressed while creating a huge impact. Because the audience does not have an eternity to see airplane banners, a quick glance should be enough for the idea to be understood. Also keep in mind that letters should be large and well-spaced.
• Remember to avoid clutter in your airplane banners. Any non-essentials should be eliminated.
• Importantly, do not forget your name or your company’s name in your message or advertisement. If it is a marriage proposal, be sure to include the name of the person the message is for, or the whole city may come knocking on your door.
• Remember that the background should not take away the limelight from the message or advertisement.