Mr. D's Guide to Banner Advertising

The Changing Landscape of Banner Advertising

Mr. D began his response by reminiscing about the 'good old days' (a mere three or four years ago), when it was much easier to entice internet users to click on banners. However, he acknowledged that the landscape of banner advertising has changed dramatically, and it's now facing challenging times. Despite this, he pointed out that a 0.3% click-through rate is still exceptionally low.

Crafting an Effective Banner

Without having seen Clickless's banner, Mr. D couldn't definitively say whether it was poorly designed or not. However, he did offer some valuable tips for creating an effective banner:

• Keep the text concise and clear.
• Choose a color scheme that ensures your text contrasts well with the background.
• While animation can be effective, avoid making it too busy.
• The two most crucial words to include on any banner are "Click Here."

These tips, according to HubSpot, can significantly improve the effectiveness of your banner.

Strategic Banner Placement

Mr. D also touched on the importance of banner placement strategy. He noted that some banner exchanges allow you to target the types of sites where your banner will appear, while others do not. If your exchange doesn't offer this feature, he recommended switching to one that does.

While banner advertising may never regain the strength it once had, following these guidelines can help you maximize the potential of your banner advertising efforts. As Forbes points out, even in the digital age, strategic advertising can still yield significant results.