Brochure Marketing to “Older Markets”

It is a fact that the “older markets”, the people aged 50 and above, have the largest percent of the nation’s wealth and most of the expendable income. That is why for many businesses, it is important to create specific marketing tools such as a brochure printing, to entice that older market to do business with them. In this article on custom brochure printing, I will help you understand how to promote to these older markets through your custom brochures. By following the tips and suggestions above, your brochure printing should be well attuned to the needs of that older market, and hopefully bring you success in your marketing campaign.

1. Start with an important topic of concern for your older market – Believe me, in almost all cases, all older markets wherever they are have a few important topics of concern that they are dealing with. It can be about their health, their families or even their adaptation to “retired life”.

Always lead your color brochures with these topics so that you can catch their attention. This allows you to “hook” your target readers effectively so that they will read your whole brochure whatever its message is. So make sure you have done your research and use the most important topic as your lead in your brochures.

2. Use larger, clearer images – The older markets of course will typically have some problem with their eye-sight. While there are always exceptions to this rule, it is best to be safe about it and use larger and clearer images with your customized color brochures. The larger and clearer each image is, the more your target markets will SEE and understand what it is. Just make sure that the image is very tasteful attractive and powerful and you should be able to net the response that you need.

3. Use larger, cleaner fonts – Also, if the images need to be clear and large, the fonts should also be clear and large as well. In fact, this is doubly important since you will want ALL of your target older markets to be able to understand your custom brochure content. So make sure you try out san serif fonts that are clean and of course set the font size to a slightly larger than normal setting for brochure printing. Believe me, with cleaner and larger fonts, these older markets will be engaged better and will respond to your marketing message a lot more.

4. Get right down to the point – Also, not to make a pun or anything, but older markets typically don’t have the time to read through long marketing spiels. They typically have lots of other marketing brochures and offers on the table and if you do not get right down to the point with own custom brochures, you will lose them easily to others. So make sure that if you are designing color brochures for those old markets try to get to the point as soon as possible.

5. Give them some kind of benefit from your brochure – Finally, for you to help your custom brochures to be kept by these older markets, it is important to give them some kind of benefit from your own brochures. This can be a list of easy tips, or maybe some detailed advice on how to work out some problem or issue. Any crucial and useful information printed in your color brochures will increase the likelihood of that brochure being kept for future reference. So make sure that you compose something very beneficial for your brochure printing.

Great! Now you are ready to use your color brochures to do marketing with grandma and grandpa. Good Luck!