After opening more than 90 successful Burgerim franchise Stores in Europe and Israel, Oren Loni one of Israel’s most innovative and successful entrepreneurs has his sights set on the USA!
Oren has developed a number of successful fast food chain stores in Israel and Europe. When asked what his secret was, he responded “Innovation, simplicity, quality, value and customer experience are
the key ingredients.”
Loni focuses on identifying existing restaurants which have a long term high demand for their food. He then purchases the restaurant along with all its recipes. Working with his talented chefs, he introduces
new and exciting items to the menu and together with his strong corporate team creates a strong brand and a simplified operation for the business.
Loni said “I remember the first time I ate at Burgerim five years ago, I knew immediately that this would be a huge success and immediately marked it as my mission to share it with the American market.
Only after he understood every aspect of the business and how it operated from day to day, did he begin to build and strengthen the Burgerim Brand in Israel and Europe. With its continued success and growth, he finally decided to turn his attention to the US.
Loni says that the journey to bring Burgerim to the US has been long, but from the day he received his certification from the American FDD, he understood it was well worth it and that his dream to share
Burgerim with the American people was finally becoming a reality.
Loni and his team have established the Burgerim Chains head Office in Los Angeles, where he personally
plans to run his franchise operations from. He currently has a number of successful Chains in Israel and
his newest chain Bandora, has taken the market by storm with its stores packed to capacity with diners
who are raving about its unique Shawarma which is cooked over hot coals.
It was important to Loni to explain to us the simplicity of the concept he had developed, “our mini
burgers weigh 2.8 ounces each and are served in sets of 2, 3, 8, and 16. The most important innovation
is the choice of flavors we offer our burgers in and that our customers can mix their favorite choices in
one meal. The available flavors include: lamb, spicy, beef, Kobe beef, chicken, veggie, smoky beef and
more.
Loni went on to discuss the business model "It is important to understand that with us the franchisee receives support throughout the whole process: financing, finding a prime location, construction,
suppliers and then throughout the management of the restaurant. We excel at building stores in a short
space of time, with low costs and it is important to us that the franchisee will recoup his investment in
the shortest possible time and will start profiting from the business.”
After meeting with Loni, and getting to know more about him and the concept, it is easy to understand
why the Burgerim franchise stores are so successful.
