Promoting your brand is all about creating a better impact on the minds of your target audience than those of your competitors and what better way to do it than with promotional mugs.
Print, electronic and cyber media have a subdued effect while the promotional products is in dire need of refinement. Various techniques have been adopted to realise this objective. One of the much researched and successful tools is that of imprinting colorful images. Now when the promotional items are promotional mugs provide brand promotion an edge. However, this effort receives justification only when they are strategically represented. There are a range of leading online windows for promotional gifts excel in this newly found way to depict pictorial matters on their scintillating range of promotional mugs. They have in their assortment a wide variety of Ceramic Earthenware Mugs, China Mugs, Glass Mugs, Plastic Mugs, and Travel Mugs.
Now there are two types of images that can be delineated on the promotional printed mugs. They are as follows:-
Occasion-oriented images:
These kind of images represent the occasion the promotional mugs are distributed in. They bring out the meaning, in the form of pictorial representation, for which the event is held. For example, the image of a tree can be etched on the promotional mugs that are to be disseminated in ecological awareness functions. Red-folded ribbon can be used for AIDS awareness programmes, heart symbol during celebration of world's Heart Day. Specific sports events can also be represented with the images of soccer ball, hockey stick and the like.
On one hand the colorful nature of these images easily draws in the attention of the audience. While on the other, they help the audience to remember the event in which they received these printed mugs and eventually the brand that sponsored them. This is actually an indirect way of reminding the brand name.
Brand identity images: The promotional mugs can also be embellished with the brand identity images. They basically comprise of the company logo, logo type, slogans, tag or punch lines, company address, e-mail id and the telephone numbers. They are a direct way of addressing the audience with these branding components. The audiences do not have to find any associating link to remember the brand. The repeated visual contact with the colourful branding elements while using these promotional mugs in the daily chores develops a certain brand picture in the memory space of the audience.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
