Pay per click arbitrage is rarely used to create income in the world of network marketing. Though many people have heard of it, they don’t often know what it is or how it works. Nonetheless, pay per click arbitrage can be a great strategy for success.
PPC arbitrage is a way to buy low-cost clicks for one of your web pages. As soon as a visitor clicks through, they will see a page that contains an XML, in addition to the content on the page. XML is a text feed of search engine listings. Typically, the search engine feeds usually come from second-tier search engines. When a visitor clicks on one of the listings, you will be compensated.
It goes without saying that finding a feed link that generates more revenue than the cost of the clicks you pay for is essential, for arbitrage to benefit your efforts.
Second-tier search engines are those which are slightly less popular than MSN, Google or Yahoo. Many options are available such as Search123, Miva, Enhance or GoClick. These can offer clicks on a number of keywords for just a few cents each. It is entirely possible to make up to 40 or 50 cents per click.
Just the same, there are numerous search engine companies that give their feeds to webmasters. Once a visitor clicks on a link in one of these feeds you will receive a portion of the compensation earned from the click. Often the percentage earned may be very rewarding, from 50% to 65%. SearchFeed, SearchAnyway, 7Search and RevenuePilot are just a few examples of webmasters.
When choosing keywords, it’s recommended to find ones that are from highly competitive markets. For example, look at niches such as education, insurance or pharmaceuticals to find the best chances of success.
If you take a moment to visit any second-tier search engine, you’ll find that purchasing clicks to your site is inexpensive (5 to 15 cents each click). However, the companies that offer their search feeds will give 50, 75 or even more than a dollar for some highly competitive keywords.
As mentioned before, XML plays an important role in PPC arbitrage. If you have an XML parser, which is a type of script, implemented in your website, it will prove to be a great benefit to your strategies. An XML parser reads data from the visitor such as the IP address. It then takes the important data from the feed and presents it to your web page.
Usually such scripts are tough to get a hold of, but are made available commercially for an agreeable price. Another option would be to have a script written for you through services such as Rentacoder or Elance. The process should be able to be completed by an accomplished PHP coder for a reasonable charge.
Take time to invest in discovering the ins and outs of PPC arbitrage. You’ll soon find that it’s an area worth exploring.
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