Ad is a powerful tool. It's an indispensable and crucial form of communication seen as an influencing factor on consumers. It attempts to control human and purchasing behavior by appealing to human conscience and emotions. Ad is the soul of any surviving business, an activity engaged intentionally/unintentionally by us all.
1.Measurability: It is only a fool (am not trying to be arrogant, neither am I one), that will embark on a project without first measuring the cost. Before placing an Ad, what you want to achieve must be specified in quantifiable terms as it serves as a benchmark to its attainments.
2.Realistic: Who is the person that talked about building castle in the air? What good is it going to pay an Advertiser for embarking on a WHITE ELEPHANT ad? Setting unattainable Ad objective is like an individual without a plan and also planning to fail. Yours' might be to sustain your goodwill. Or increase sales or may be adding to the numbers of your customers like the Telecomm/ Financial institutions.
3.Time: Among many of the problems face by Advertisers and Ad agencies is wrong timing. Remember that Time is the only thing that takes no holiday. It is wise and advisable to be time cautions on your next advert placement for an hour lost can't be regained. Timing should be strictly adhere to by both the Advertisers and Ad agencies because time is too slow for those who wait; too swift for those who fear; too long for those who grieve and too short for those who rejoice.
"A stitch in time saves nine"
4 tips to Increase your income online part 1
In the year 2000, Bill Gates commented about the internet saying, "the internet will create thousands upon thousands of new millionaires in the next four years, those who do not learn to use it will be left behinde, for there will be two people on planet earth: those on the internet and those going out of business". That same year, I got hooked to the cyberworld. Becoming aware of the infromation age, An age characterized by a high demand for infromation and where its exchange is quick.
4 tips to Increase your income online part 2
"The Internet has opened a whole new world of opportunity for even the smallest home-based business owner. There are countless number of new self-made millionaires that achieved their new found success on the Internet. these new millionaires are no different from you and I. They started their Internet business from the ground ... found a niche and built their success one day at a time" Shelly Lowery
