Getting that WOW Reaction from your Postcard Readers

If you want to get that WOW reaction from your color postcards, you have to give it your all when it comes to designing and printing them. This is very important, especially if you are printing postcards not only to give greetings but also to do some marketing and public relations.

Luckily for you, this article should come in handy and help you with the key features you need for your postcards. Just follow the five initial tips and steps below to help you develop the right kind of full color postcard designs that will help your campaign succeed. So read carefully and learn.

1. Using a high quality original picture – Most of the best positive reactions from color postcards is earned by its main cover image. Hence, you will want to use high quality images for your own postcard printing to earn those “Wow” reactions.

More particularly, your postcards will need originally made pictures and graphics with a touch of digital enhancements to ensure that they are as clear, clean and sharply rendered as possible to get the most maximum impressive effect.

2. Adding high quality glossy coatings – It is common for high quality color printing to have special glossy coatings to make them tougher and of course make them look more professional and impressive. The same thing can be applied to your full color postcards. By using high quality glossy coatings for your postcard prints, you can add that special professional gleam in the card that is of course pretty impressive. Do it correctly and it should be actually easy to tease out those “Wows” from your audiences.

3. Adopting smooth and thick high quality paper – If you are producing your color postcards online, you should be aware that you will also have options in terms of the paper used to print postcards. This means that you can go for better, smoother and thick high quality paper for use in your own specialized custom postcards. With high quality paper in addition to those high quality coatings, your postcards should look very professional, memorable and most of all, impressive enough to get readers to say “Wow” upon first seeing those prints.

4. Writing unique titles and slogans – If your aim is to wow your postcard audiences with your postcard content, you must remember that the traditional and common type of slogans and marketing clichés will not work. To get that wow from these print postcards you will want to generate or compose your own very original type of titles so that people will not ignore those statements quickly.

In fact, you will get more positive reactions if you use something very uncommon or unexpected as your title or slogan for postcards. So try to be extra creative. Write the best and most unique titles and slogans that you can for your postcards if you want to earn that WOW from your audiences.

5. Adding additional value at the back – If possible, you will also want to add more additional value content at the back of your postcards. Many people will appreciate postcards that give out extra information, extra entertainment and even extra benefits in its back content. They are sure to react in a positive fashion if they do get those extra benefits that they did not expect. That is why it is a good idea to add that additional value for readers in the back of your postcard printing and not just have empty blank spaces for addresses.

So that is how you get that WOW reactions for your postcards. All you have to do is apply all these features in your color postcard designs.