Getting the Right Impression Across through Business Cards

When I first created my color business cards, people thought I was an investment banker (I am not of course, I specialize in marketing). What happened was, people caught the wrong impression of me because of the style of my business card.

Back then, I used some professional templates in printing them. Thus, my theme was very corporate, formal, and for some people it looked like I was not creative and too business-like just like some bankers are.

If you are having problems like this in business card printing, you are not alone. Many people can sometimes make the mistake and give off the wrong impression. This of course is caused by the wrong kind of design theme.

Now, in this article, I will teach you what I have learned in printing throughout all these years. Read the list below and you should be able to give that correct impression using your cards, to get the proper business contacts that you need.

• Pick the right information to display – One of the initial things you can do to make sure that you are giving of the right impression is to pick the right information to display. Besides the standard name and contact information, your other details such as credentials, images, logos should be the right one that represents your personality and profession.

Stick with the information that people will need, to know you as a professional, and do away with irrelevant details that are not related to your industry. With all the correct information, you should give off precisely the right impression about you.

• Use the appropriate design theme – Besides information, the design is of course a big factor in getting that right impression. As I said above, people thought I was an investment banker because my design was too corporate and formal, unlike the ones most marketing professionals use.

By using the correct design theme for your industry or your profession, you will of course be able to project the right kind of personal and professional image. So make sure that you choose your templates and design guides carefully. If possible, you should have a layout artist create the design you prefer that would be uniquely yours. With that correct design theme, you would have no problems with delivering the right impression.

Good! Hopefully this information has helped you on how to deal with printing your cards to get the right impression across to readers. By thinking about your content and your design theme carefully, it should be easy to communicate the right thoughts and information that will result in the correct and favourable impression of you on readers.