Got Advertising?

Anywhere the eye can see it or the ear can hear it, there is likely to be advertising. The key to good advertising is to get your message to your target audience. In Miami for example, advertising can target the young bikini clad youth who lounge on the beach or the older retirees that make up part of the community. With such a broad spectrum of consumers to target, it is important to understand whom your product appeals to and advertise accordingly.

Because the average consumer is exposed to anywhere from 247 to 850 commercial messages a day, they are overloaded with information to process and they automatically tune out what doesn’t apply to them. So for a product to stand out and sell itself it needs to target the consumer most likely to buy it and the ad needs to catch the attention of the target consumer.

Even a product that is likely to appeal to a wide spectrum of demographics is not likely to be heard or seen if the advertising appeal is not there. Consumers are so bombarded by adverting that they can tune out anything that does not appeal to them or apply to them directly. Ask any twenty year old the product name of a denture cream and few will have an answer even thought they have likely “seen” or “heard” advertisements for the product. Ask any consumer in their sixties the name of a surf board and even if they live on the beaches of Miami, they will likely draw a blank about the name brands of a surf board.

Not all advertisement comes in the shape of television commercials though. Consumers see product names in movies and on television shows al the time, that aren’t in the line of consumer sight by accident. The product paid to be there- without saying a word; it is being advertised because it is being seen and recognized.

And being seen is how products succeed. In order to be a household name your brand has to have brand recognition and that doesn’t happen by sitting on a store shelve alone. Advertising has come a long way from television commercials that are muted and ignored by the consumer while they wait for their program to resume.
Today thanks to creative marketing campaigns, commercials have entered a world where they are not only watched but they are hunted down to be watched on the Internet. The Super Bowl for example is as well known for the actual football game as it is for the on slaughter of creative commercials that are uploaded to U-Tube and watched long after the game is over.

So anywhere you can see or hear you are probably being exposed to an advertisement. One thing everyone has in common at the end of the day- is the fact that we are all consumers and somewhere out there- someone is targeting us.