Digital display and advertising form adheres to the use of internet for advertisement. Not only does it include videos and graphics but also contain images, texts and audios which successfully deliver the basic view point of the subject matter to the mass as a whole.
Digitalization is growing spontaneously keeping pace with globalization. In this era, for reaching out your services and products to the world, digital display advertising is the most accurate and reliable option. This promotional and advertising form adheres to the use of internet for advertisement. Not only does it include videos and graphics but also contain images, texts and audios which successfully deliver the basic view point of the subject matter to the mass as a whole. According to a recent survey, nearly 33% of the companies adhere to the use of digital advertising for the successful promotion and sale of their products and services.
Reasons giving birth to digital display advertisement
The use of internet is the most prominent feature in this era of globalization. It has contributed to the change in the outlook of the form of advertisement. The one which used posters and door to door promotion, now rely on the internet for the promotion of its products. With the decrease in the price of computers and laptops and the recent invention of smart phones, nearly people from every section of the society rely greatly on their use for meeting the essential needs of their lives. They are now more exposed to the media which has contributed to an increase in the market of digital advertising.
Changes witnessed in the digital advertisement market over the years
Initially which began with a formal relationship between the website designer and the advertiser has now changed into a much friendly and familiar one. Earlier, the advertiser used to specifically get their website designed for their ad but now it is the web designer who creates thousands of websites each day with certain ad space in between them left for the advertisers. The advertisers pay a requisite amount to these web designers for using this space promoting their products. These spaces are now purchased by add networks who act as mere brokers between the service provider seeking ad and the web designers giving birth to the new digital display advertising.
Selecting the basic digital advertisement format
The year 1984 witnessed the first commercial digital advertising. With the growing age, different formats are placed before the client for his advertisement need. These include videos, Rich Media Ads (expandable flash files), Overlays (those adds appearing overhead and can be removed with the close button), Interstitials (appearing on the webpage before the expected content is accessed) and sponsorships (logo inserted in a webpage). Other formats specifically bring out the size or the portion of the page you are seeking to place the advertisement such as vertical rectangle (240*400), Mobile leaderboard (320*50), Banner (468*60) and more.
Role of the Ad server in digital advertisement platform
The ad server plays a prominent role in helping the advertisement agencies to manage the display advertisements. These tools administer the advertisement and its distribution over the digital network. They receive the ad files and carefully arrange them in different websites so that people using them, become familiar with these products and services. However; not all ad servers perform the similar program. While there are servers helping the publisher in launching a new advertisement on a new website, there are servers which help them in sending these ads to different publishers in the form of HTML codes. All of these servers play a role in common helping the business organization to set up a competitive range making efficient use of the digital platform.
