Stuck for new leads? In this article we’re looking at how London printing companies can generate inbound business. Keep reading to learn more.
Nowadays,
the best London printing companies are firmly embracing new techniques to generate inbound leads and increase their profits. In this article, we’ll take a look at how these successful businesses are mopping up in the world of printing.
Networking
As the saying goes, it’s who you know. Rather than being a hindrance, many London printing companies are spending around two to four hours a week to meet and get to know their potential customers.
Today, there are networking groups in almost all major towns and cities, with London having the most groups of all. This means the potential to get to know new customers is bigger than ever! Our recommendations are to regularly visit one or two networking groups in the capital every time they have a meeting. This way, you can share leads with your fellow networkers and receive new business. It’s like having a room full of salespeople working for you, and only takes a couple of hours per week!
Inbound marketing
Inbound marketing is a relatively new phenomenon, first appearing in the mid 2000s. Companies like Sales Force have built their business entirely on inbound marketing methods like content marketing.
All you need to do is write about your industry on your website using a blog. Share hits and tips, industry insights and important news that is relevant to your customers and target audience. You will over time build a reputation as a thought leader in the London printing industry. This is a proven way to generate new business and referrals.
Social Networking
Social networking may be the new kid on the block, but it’s already an incredibly useful business too. It is a great way to support both networking and inbound marketing using Facebook, Linkedin and Twitter. Top London printing companies are using all three networks to get to know potential clients and to help people get what they need.
To start with, set up a branded page on each network. Connect with your existing customers, then invite new businesses to join you. From there, take part in conversations and expand your reach!
Add an online order system
Many London printing companies are heavily reliant on existing links with businesses they know. This works to an extent, however it means your growth is purely based on referrals. Instead, embrace the internet and add an online ordering system. This allows you to take online orders, and means your customer acquisition costs can be substantially lowered! You will no longer have to travel to meet clients. Instead, your sales people can simply act as online order takers.
This method does however incur some initial set up costs. You will need to build a new website with an ecommerce function. A web chat function is also a great addition to allow your customers to ask your sales people questions. Finally, add your phone number for customers to call you if they have more detailed questions. A call back function is also a great idea, offering more flexibility!
