How to increase the visibility of an online store using local SEO promotion

What is Local SEO Promotion

Today, SEO optimization is considered one of the most effective ways to improve the visibility of an online store. Its essence is that the store is being promoted in the region in which it operates - and its main target audience is also located there. Thus, all activities related to search engine optimization are tied to a specific region. This method differs from global promotion when residents of other regions learn about the store (or site).

At first glance, such a tight regional binding can only narrow the audience. But actually it is not. Currently, search engines use such search algorithms that, when the results are shown, the first positions are for those companies that are in the same locality as the user who generated the request.

And this applies to all search engines, this is how Yandex and Google work. As a result, search engines more carefully check sites optimized for geo-dependent queries. But if experienced specialists are engaged in such optimization, then promoting stores with such a regional binding will be even more effective than using traditional methods.

Benefits of Local SEO Optimization

 Local SEO promotion has a number of advantages:

• Large target audience - experts say that according to statistics, more than 60% of users use search engines to search for information about local companies.
• Regionally referenced searches are always targeted. This is not just an abstract request, it is a desire to buy a certain product right now, respectively, and the influx of customers when using this promotion method will be higher.
• Easier achievement of high positions in the issuance than with global promotion.
• High return on investment in this type of promotion due to greater audience loyalty.

At the same time, various methods are used for local promotion. In part, these are the same tools as for global promotion. That is, it is optimization by keywords (but in this case, indicating a specific city or region), convenient navigation on the site, internal linking, etc. But it is obligatory to indicate in which region the store operates, if there is a showroom - enter its address in the Google Maps service.

Be sure to provide users with the opportunity to get acquainted with the reviews of satisfied customers who have already made a purchase in the store. Blogs with unique textual and visual content that will be interesting and useful to users are also an effective tool.