How To Make Email Advertising A More Effective Source Of Promotion

For some years now, email advertising has been one of the top strategies for business promotion. As an online marketer, you've probably come across several, if not more, sources that outline the effectiveness of using email advertising to help promote your business. Of course, some of the best methods to start out with is simply to use safelists or what I like to call, free email lists.

If you're unfamiliar with using free email lists, the process is actually very easy. A general safelist or free email lists are nothing more than a community of like minded people or online marketers, such as yourself. Almost every kind of safelist is free to join, simply due to the fact, their site revolves around what is referred to as, credit based advertising. This gives you

an equal opportunity to send out emails and offers to other members of the site and vice versa.

In order for this type of email advertising to work, you must first sign up with a number of free email lists or safelists. Once you go through the sign up process, which only takes a few minutes, you can begin promoting your offers. At the same time, you will also begin to receive emails from other members as well. Some marketers believe that this type of promotion does not work and that it's a complete waste of time, simply because everyone else is promoting the same thing over and over again.

In a way, that type of thinking could easily be true. However, the important thing to remember is, you must think outside the box. Free email lists or credit based safelists attract tens of thousands of marketers world wide. They join these membership sites for one main reason, it's free! With that in mind, remember this important fact as well, nobody wants to be sold.

Free email lists can be a great place to find other like minded people just like yourself. After all, they are online marketers searching for and promoting offers just like you. They need the same marketing tools as you, the same software, the same tutorials, the same information and resources, everything that will help them to be successful, just like every other online marketer. The key with this type of email advertising, is to reflect your promotions around the needs of other marketers.

That shouldn't be too hard since almost every member of a safelist is generally an online marketer or business owner. So, how do you catch the interest of other online marketers?

First – Remember why they joined that particular safelist? It's free! So in return, promote something that is free as well. Don't make the mistake of trying to sell something using free email lists. Your best response will come from work that you create, this simply means that you need to be more creative with your ad campaigns and promotions.

Second – Never use the same ad campaigns over and over again. People will see the exact same subject lines and headings from other marketers that are promoting the same product. Talk about recycling! This type of marketing will never get your emails opened and therefor, you're just wasting time and effort. Be creative and change up your subject lines, headings and email body frequently. Doing this will get you far better results with your emails than just using the same ads as everyone else.

Third – Make sure that the body of your email is short and to the point. Copying and pasting a long winded email will get you nowhere fast, in fact, it is useless! People do not join free email lists or safelists to spend time reading other emails. People are more inclined to click on a credit link within your email if the body is short.

Fourth – This is probably the most important thing to remember regarding email advertising, don't be like everyone else! Every online marketer, especially new marketers, want to get in and start blasting their offers to thousands of people immediately. Sounds great, but think about this first. You could have the best offer, product or service on the market and with a safelist the ability to blast your ad to hundreds of thousands of people. It sounds good, however, what if your emails never get opened?

That's why you need to be creative with your email advertising. You need to plan out your campaigns, instead of blindly sending useless promotions that everyone else is sending out.