Creating the perfect message for posters is quite a difficult task. Anyone can print posters,
but getting the perfect message with the perfect custom poster printing can be hard.
If you are having trouble composing the perfect poster message, then you have come to the right guide. In this tutorial, I will show you how to make the most ideal message that would attract the most number of readers.
So without further ado, let us start with choosing the right words.
• Choosing the right power words – Words are as important in posters as images. In fact, it might even be more important since people will respond to some power words a lot faster than images.
First, let me explain what power words are. Power words are basically words that have an innate ability to attract people’s eyes. Of course, this will vary from language to language, but the meaning is all the same. Words like danger, attention, free, discount, savings and many other related words have that power to attract.
The perfect message will have at least one power word at its disposal. From afar, people will immediately identify the word and get their attention. Usually you will put that power word as the headline or sub headline of your poster. With those words easily read in your custom posters, you would be one step closer to having a perfect message.
• Choosing the right image or graphic – Now we go into images. The right image or graphic is usually dynamic with meaning or emotion within its imagery. It is best to avoid static images or pictures that are just portraits or stills with nothing going on or no one in them. The perfect message will usually have a person (or an anthropomorphic symbolism) that expresses an emotion, as well as an action element that places that person in a situation.
Messages like these will usually communicate its message quite effectively as people are more tuned to reading images with people and emotions. So when you are creating your poster message make sure you choose the right image or graphic like this.
• Making sure everything is perfect – Finally, the poster message cannot be perfect if you do not check it for errors. You may not know it, but a lot of mid-range professional posters will still have an error or two in their images and text. To make sure that your own message is perfect however, it is best to always proofread your whole poster design. In fact, it is recommended that you do this at least three or more times, with three or more people checking the design to make sure no error is passed.
By making sure your color posters have no errors, you will maintain that sense of professionalism and precision that people can respect. Nothing will be wrong and people will trust its message even more.
Great! With these tips, you should be able to create the best most ideal custom poster you can think of. Just remember that these are guidelines only. You should still try to add your own creativity into the mix. Good Luck!
