How to Select an Esports Company

Esports is one of the fastest-growing and most popular forms of entertainment in North America, and it is only growing. If you are in the esports arena, then you will need a marketing and advertising company that will help you understand the industry, your demographics, and your markets. For that, you will need a dedicated esports agency, one that has the experience, expertise, and ideas that will take your esports endeavor to the next level of success.

But how do you find the right esports agency for your company? By following this handy guide. Below, you will find tips and tricks to finding esports agencies in your area, how to evaluate them before you sign a contract, and how to make sure you are getting the results that you are paying for. By following this guide, you may find the perfect esports agency for your business.

1. Do the research on who does research

Many marketing and advertising companies essentially come up with plans by throwing ideas at a wall and settling on ones that sound the best to them. Some people call this “brainstorming,” but when it’s done with research and insights, it’s actually just bull. The truth is that we have so much access to numbers and data these days that coming up with a plan that “just sounds cool” is no longer enough. Always look for an esports agency that does research and has data to back up their plans. That way, you know they’ve thought it through, and the results will be more consistent.

2. Look for someone with specific experience

The truth in marketing today is that agencies have their hands in many different pots. An agency that specializes in toy marketing, for example, will invariably also have clients in tech, food, and beauty. The same is true for an esports agency: they will have many other industries that they service. But even then, do not trust the future of your company to an agency with no experience in esports. Since the industry is growing rapidly and is very niche in many regards, going with someone who’s never worked in it before could set you up for failure. Instead, check out the clients of any potential agencies to ensure they have done work in tech and esports, and that the work they’ve has seen success.

3. Look at their work

Most marketing agencies will have examples of their work on their websites, and you should give them a careful examination. You will probably be surprised to find campaigns that you have seen before and that may have even driven you to convert. Look through their work. If they have case studies, even better. Always check out the work and think about the reasoning and success. But for your next esports agency, see if the work has a feel and attitude that you like. Yes, one agency’s work may have seen great results, but if it’s conservative and your company has attitude, then it may simply not be the right fit.

4. Go with the data

Earlier, there was mention of how much data is in the world today. That data shouldn’t simply drive development of campaigns. It should drive results as well. A marketing or esports agency that doesn't want to give you detailed reports is one that has something to hide, especially in today’s data-saturated environments. Always go for the company that not only has data to talk about their past campaigns, but that will also offer you data on how their work for you is doing. They should also offer you options for how they can make tweaks to the plans as they happen so the things that aren’t working quite right can be adjusted to get more success.

Today, it seems like there are a million marketing, advertising, and PR firms in the world. Choosing which one to help your esports company reach new levels of success may seem impossible. But narrowing it down to the perfect one is possible. Always start with companies that have experience in esports, or even with a dedicated esports agency. From there, look at their past campaigns to see if they have seen the kind of success that you want and the kind of ideas that fit your company. Finally, always go with the data in formulating and evaluating a campaign. Then, you will have an esports agency that is perfect for your company.