eSports Agencies’ Role in Digital Marketing

Enter Esports: one of the largest transnational industries in the world. Exceeding a market value of $1 billion USD with a growing global audience towering at over 443 million fans, the Esports industry is not going anywhere but up. Digital marketing within the industry is an incredibly lucrative opportunity for businesses, but like any marketplace, there are obstacles and challenges for brands hoping to catch on with this digital savvy audience. Luckily, there are Esports agencies who have been playing the game for years now, and they can support brands in their quest to enter the Esports realm.

What is an Esports Agency and What Role do they Play?

Esports agencies specialize in the virtual world and have dedicated their time to studying online trends, understanding Esports audiences, and working to create compelling narratives that accelerate brands into the market. Esports agencies are experts in everything videogame, and for any brand hoping to tap into the international market, pairing up with an esports agency is the first way to level up in the digital marketing game. There are a number of different approaches to advertising within the Esports world, and an agency is a company’s best bet for mapping out the best route.

Why Should Companies Work with Esports Agencies?

The Esports audience is a massive and global audience. While companies may view this market as an ideal place to set up shop and expand their audience reach, they are foolish if they think this is going to be an easy mission. Esports audiences are known for being more difficult to reach by traditional marketing means, and they are known for being more demanding in terms of expectations for quality. For those tuned into the Esports world, advertisements are part of the game, and players and fans have grown accustomed to being bombarded by subliminal messaging. To tap into this market effectively, brands need to work with an Esports agency to create captivating narratives that online audience will want to tune into.

Can Players Benefit from an Esports Agency?

Just as companies push products with branding, so too can professional Esports players push themselves as a brand. For those looking to turn their passion into a career, an Esports agency can help create a branding strategy and develop a player’s online presence. Along with skill, having the ability to build meaningful connections with fans is crucial for success in the Esports world. An Esports agency can help professional players navigate the fickle process of brand development and audience reach.

Press ‘Start’ to Join

The Esports industry is on course to reach a value of $1.1 billion in 2020 and exceed an audience size of 557 million by 2021. For companies that are still hesitant to invest in the industry, one only needs to look at the growth trends to realize they are missing out on an incredibly lucrative and promising market. With millions of dedicated fans, the Esports industry can provide ample opportunity for brands to reach a massive audience. Working alongside an Esports agency is the best way for brands to not only enter the market, but also to excel within it. It’s time to join the game.