How to Select Most Appropriate Custom Label Printing Service Provider

Whatever the nature of your product, a label is an essential part of its packaging. The label not only provides an attractive and eye-catching display when the product is placed on shelves, but it also serves to educate and inform consumers. Information about the product, what it contains, manufacturing details like date, time and place, special instructions on using and storing the product, warnings and mandatory guidelines, price, taxes and any other details are available on the label. This information is essential for the consumers who buy the product so that they can make informed choices. Labels are essential for the brand value of the product and also serve as advertisements.

There are many companies which offer label printing services. Flexographic printing is the most popular and cost-effective process that most of these companies use. The use of water-based inks and quick drying process makes these labels affordable and effective to use on a variety of surfaces such as glass, PVC, styrofoam and cardboard containers. A variety of products such as food and beverages, cosmetics and beauty products, bottles ranging from wine to water, clothing and health care products require labels. Price tags, hang tags, size labels, security stickers etc are some of the other sectors where labeling is commonly required.

Product manufacturers typically employ graphic designers to design their labels. Apart from the product logo and design elements, the back portion of the label usually contains the mandatory information, bar code, pricing etc. Hence there is a huge amount of customization required in label printing. Each product has its own kind of container, label size and shape, colors, font, thickness, etc. Customers may also give different order sizes, depending on their marketing strategy.

Custom printed labels include prime labels, coupons, barcodes and thermal transfer labels. Some companies also offer variable data printing labels that are used in-house by manufacturers to track their supply chain management and identify counterfeit products.

A good custom printed label should have top-quality color effects, should be strong and durable to withstand storage, handling, exposure to sunlight, refrigeration, condensation etc. It should be consistent across the entire job in terms of color density, size and shape, printing quality etc to ensure uniformity of the product. Labels used on food products should fulfill the FDA standards for contact labels, while non-toxic glues and inks should be used on all such contact products.

Depending on your budget, the nature of your product, your design requirements and the kind of consumers you wish to attract, you can select the most appropriate custom label printing service provider.