Whatever the nature of your product, a label is an essential part of its packaging. The label not only provides an attractive and eye-catching display when the product is placed on shelves, but it also serves to educate and inform consumers.
The flexographic process is the most widely-used and most popular method that's used in printing narrow-width items like labels. It is also quick,
cost-effective and provides very high quality results. Earlier, the inks used in flexographic printing were highly chemical based, but modern technology has ensured that these inks are now safe to use on food, medicine and cosmetics containers. Flexo printing is highly versatile, as it uses a variety of inks which are mostly water-based. This makes it suitable for use on different materials like paper, cardboard, plastic, fabrics, metal, film etc, all of which are used in packaging.
Some areas where flexographic printing is used is in creating labels or printing directly on corrugated cardboard cartons, plastic bags, foil or styrofoam containers, stationery, wall-papers, food/beverage containers and cartons, disposable containers, hygiene bags, etc. Newer processes have led to flexographic printing technology being used by newspapers and in laminates. Since the inks are water-based, they dry much faster and are cheaper than oil based inks. Large volume printing is possible with flexographic printing, hence massive rolls of printed material can be produced and later cut to appropriate size and shape by automated cutting-machines. However, label printing remains the single biggest user of this technology.
The purpose of labels is to attract, inform and educate. Hence a good quality label can certainly go a long way in enhancing the market value of your product. An eye-catching design, aesthetic color scheme and well-positioned logos are the hall-marks of an effective label.
There are many companies which offer flexographic label printing. Varieties of labels include the very popular peel-and-stick labels, laminated/vinyl/foil labels, clear or opaque film labels, water proof or pressure sensitive labels, cut and stack, die or mold cut labels etc. Price tags, bar codes, hand tags and size labels, tamper-proof labels and seals, bottle labels, security stickers, medical labels etc are some of the other varieties in this range. Apart from these standard options, they also offer customized solutions to suit your individual requirements.
If you're looking for an excellent flexographic label printing service, keep a few tips in mind:
Quality: This is the most crucial element of a good label. A poor-quality tacky label can destroy your brand image and keep your product on the shelf till expiry date. High-quality printing, using eco-friendly inks and processes should be the goal when you're looking for a label printing company. Ask for samples before finalizing.
Affordable: Flexographic label printing is one of the most cost-effective processes, so be wary of companies who hike up their rates unnecessarily. Compare rates across a few companies before selection.
Turnaround time: Select a company that can offer high volumes at short turnaround times. This ensures that your product goes quickly on the shelves and saves you time and money. Opt for local companies.
Based on these tips, you can select the most effective flexographic label printing services.
