Social media can be tricky for newbies. Yet, with the time you can learn all the techniques. It is an optimal place to find and generate potential leads. You don’t want to miss out on such vast traffic on social media platforms. So make the most you can of social media to boost your brand and sales.
Most real estate agents realize the importance of their presence on social media is crucial to fulfilling their business needs. But do they know how to optimize their presence online?
Buying a new property can be a very important decision in life for most people. It is a hard choice and one that stays with you long term.
Clients want something more than just someone with a real estate license. They want someone who can give them the best possible property options and guide them towards making the right decision. It will benefit the agent if they can build the trust of the client so they can rely on the agent and his guidance with complete confidence.
Below are a few ways you can use social media effectively for real estate marketing.
The good, bad and ugly
Begin with promoting the community, not just the house. A buyer wants to know every minute detail of the community they are planning to become a part of. The client craves a personal touch.
Sure they want the hard statistics but that is not only they want. You can give them a much more detailed experience of the community. Use social media to show the client the markets you serve, expose the positives as well as the negatives.
Social media is one of the main parts of real estate digital marketing campaigns. These days it is common for cities to have a "@CityOf ..." Twitter handle. You can incorporate this handle directly into your tweets. This will likely earn you a shoutout from these city twitter accounts.
Instagram can also be very helpful in promoting the towns and cities of your real estate. Click some aesthetically pleasing photos and post them on social media. It gives customers visual exposure to the places, attracting them to make quicker decisions.
Video Content
Pictures are good content but videos are better. Motion pictures are more interactive and engaging. Your conversions can increase by 80% if you have product videos. You can even post live video content on Facebook and Instagram, interacting with customers in real-time.
Be who you are
You always want to make a personal connection with your customers. They want to know who you are, your brand story and your work style. You need to come up with your own authentic social media content.
You could indeed ask someone to make marketing content for your agency but that will have its drawbacks. If you do not put your input into the content you will be compromising on its originality.
Your content should speak for your personality online. It will put the customer at ease to interact with you.
Spread information
Let’s make smart buyers. Smart informed buyers can better address their needs while having a smooth browsing experience. Let them know the tricks and tips in your field. You can also educate them on the difficulties you face as a real estate agent.
An excellent way to educate your consumers is through blogs. If you have social media use can use it to share real estate stories and information, be it marketing strategies or tips on property selection.
Keep the communication flowing
It’s a 24/7 world now and your customers demand 24/7 interaction. They want you to be highly responsive to their queries. In such busy times, waiting for a response can be the absolute worst thing.
Consumers these days are unlikely to reach out to you through a call for addressing their queries. Who has the time for that? They prefer quick instant messaging. They just go on your Facebook or Instagram page and directly ask you their query.
Prepare yourself for this kind of outreach and be ready to answer their queries. Use these questions as an opportunity to begin conversations with potential clients.
Praise or critique, always respond
People also reach out through comments and feedback on your social media profiles. Be quick to reply and keep your tone polite. It will make your customers feel like they are always in touch with you.
The Internet has its fair share of bullies, so steer clear. Not every comment demands an answer. These are just to entice you and are not worth your attention so it is best to ignore them.
So don’t fall into the temptation of picking fights with no results. Appreciate those who praise you, learn from positive criticism and leave the bad behind.
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