An agency finder is a particular method for bringing together client and agency. It is cost-effective and time-saving to use a finder if you are a client in need of any marketing or advertising.
A good agency finder sympathizes that it is difficult and time consuming to go through vast amounts of agency information, formal meetings, and general trial and error. A reputable agency finder will use Client Search Criteria & Request for Information to find the absolute best match for the client to create a perfect pairing.
Agencies considered only go through strict certification to assure clients that the agencies they are paired with are established and have ample experience. Many preliminary steps are taken in order to avoid time, effort, and money wasted. Once these agencies have been established, they are ready to be paired with the perfect client that seeks their services. Whether the client is looking for a one-time service and to build a long-standing relationship, the best agency finder will thoroughly screen for the match.
Certain criteria that agencies use to make themselves searchable for the agency finder includes filling out over 500 fields of attributes in a database that detail many of their services and their experience. This can include their general set of services, experience levels in particular Medias and industries, an employee round-up of resumes, their home base, what cities they serve, and more. Once an agency finder comes up with their results, they are looked through carefully by hand. This will typically result in around 35 options.
The client at this point is welcome to look through the case studies and essays provided by each agency. This is a great option for getting a feeling of which company has the perfect strengths, experiences, philosophies, and creative approaches to match the needs of the client. More often than not, these essays provided by agencies are crucial pieces that keep them their client leads. Not only do they offer the details necessary to determine who the best fit is, but they also serve as tie-breakers or another way to take a step up.
When these steps have been completed, the agency finder will be in contact with the client no more than 24 hours later. They will offer their findings and their advice to the client and answer any questions or offer consulting when necessary. A reputable agency finder will take the liberty of handling all paperwork, RFIs, confirmations, and any additional information.
The agency finder is absolutely, 100% confidential and performs their services fast. They understand that clients need the work of an advertising agency finder always sooner than later, so they are quick to be prompt and diligent to find an agency match within 24-48 hours.
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