If you are part of an advertising agency looking to sign up with an agency finder service, there are certain steps that you can take to help get in the client line. A new business development program is not the only option to finding new clients, and it is also not the only way to find new clients.
Many reputable advertising agencies have partnered with agency finders to help make contact with clients that are the perfect fit.
An agency finder works similar to other finders or hunters you may have heard of or experienced before. Apartment finders and head-hunters are similar businesses that work in a matchmaker way. As certainly are eHarmony.com and Match.com. Even the best, most experienced high quality agencies are subject to slow failure without clients and need to sustain their business. Therefore, it is important that agencies have a shoulder to lean on that helps their business flow and stay stable.
There are steps that need to be taken for an agency to become a part of an agency finder. To be the best prepared for such an occurrence, the process typically starts with filling out a profile. The agency will create a standard or lengthy profile; the best have more than 500 fields. While this may seem time consuming, it is simple and a small price to pay to get your agency’s name out there. Example database fields that you’d fill out for your profile include industry and market experience, billing options, agency services, location and the area you serve, employee census, and media experience.
When a client searches for their new agency, they normally select from sample fields to find their perfect match. This is why it is important that all fields of the profile be filled out accurately. After this, an agency finder and the client will discuss optional agencies together, and look through your agency’s case studies and other submitted profile essays that include strengths, philosophies, and creative approaches.
Whenever the time comes for the client to choose, an agency finder will contact the chosen marketing agency and inform them that they are invited to reach out and hold their telephone interview with the client. Registered agencies will then need to become “fee-paid” (if not already) where those fees are annual or initial. They will vary based on the client budget. Considering there will be ample business and income gained from agency finder introductions, agencies should rest easy that their investments are not wasted.
Remember, an agency should never feel obligated to work with a client and a client should never feel obligated to work with an agency. Declining an offer is entirely up to each party. Do be considerate in the time you take to decide however. More than likely there is another marketing agency or public relations firm waiting on your answer to learn if they have now made the cut.
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