The most effective promotional items have two things in common—they’re portable, and they’re practical. Promotional umbrellas definitely meet these two criteria, and for these and other reasons they can be a very effective way of marketing your brand or promoting your retail store.
Practical items are ideal for promotions because they get use. Items that get used display your promotional message with every use, giving you more advertising for your money, and increasing visibility of your company and your brand. Portable items are doubly useful because they can be taken out of the home or office and used in public, generating even more publicity and further raising public awareness of your company.
There are some additional concepts that, when applied correctly, will ensure you make the most of your promotional umbrellas on rainy days. Keep a few stored for giving to clients—they'll appreciate the gift very much if they arrive for a meeting on a rainy day without their own umbrella.
Choose Highly Visible Items
Visibility refers to the opportunities a promotional item offers in terms of the number of people who will view the advertising message printed on it. Large and brightly-colored umbrellas fulfill this requirement extremely well—much better than most promotional items. Even small umbrellas in muted colors are effective, because when that umbrella is opened and used in public, the person holding it becomes a walking advertisement for your company.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
