Cost-Effective Strategies for Promoting Your Website

Banner Advertising: An Oldie but Goodie

Banner exchanges are one of the oldest forms of internet advertising. While they may not bring a deluge of customers to your site, they can be a cost-effective promotional tool.

The concept is simple: your banner is displayed on other websites in a banner co-op, and their banners are displayed on your site. Two of the longest-running free banner exchanges are Link Exchange and Banner Swap. Both are reputable and offer good features.

When using banners, keep these tips in mind:

• Avoid placing banners at the top of your page as they can detract from your content. Instead, place them at the bottom.
• Banners that prompt users to click for a reward tend to perform better.
• Animated banners can be effective, provided their file size isn't too large.
• Yellow banners grab attention but can be hard on the eyes, while blue is more soothing.

Classified Ads: Short and Sweet

Numerous websites and e-zines offer classified ads, many of which are free or inexpensive. The key to an effective classified ad is to convey your message concisely.

Here's how to create a compelling classified ad:

• Write your ad in complete sentences, then eliminate non-essential words. Use action words and short phrases.
• Draft several versions of your ad and choose the best ones.
• Test your ads on free sites first to see which ones get a response. Include a code in the ad info to track the ad's performance.
• If an ad performs well, continue using it. Just because you're tired of it doesn't mean your audience is.

Direct Mail: A Classic Approach

In the era of digital everything, it's easy to overlook traditional business methods. However, many internet businesses are returning to these methods and seeing impressive results.

One such method is the classic sales letter sent through the mail. You can send announcements about your website, new product releases, or special offers to as many people as you want without being accused of spamming.

Check the catalog of mailing lists available from SRDS, a standard in the Direct Mail industry. Look for fresh lists that are closely targeted to your market.

In conclusion, don't be disheartened by expensive advertising campaigns. There are numerous cost-effective ways to promote your site. So, start exploring these methods and drive more business to your site.