How to Profit in a Recession

How To Profit in a Recession

by Kevin Nunley
http://DrNunley.com

People all over North America are telling me business is slow.
"I can't say there isn't any business," Bob confides. "It's just
that it's darned difficult to get sales. I have to work three
times as hard just to get a small order."

Even though experts say our economy is still strong, most
people agree we're in a recession. Many of us charged up our
cards in the 90s and don't feel much like buying anything we
don't have to have. Others feel a little depressed about the
future and just don't want to spend anything to make their lives
better or more successful.

Hey, I understand. Hardly anybody feels as adventurous as we
did a few years ago in the go-go '90s. But that doesn't mean we
should roll up our tent and slink out of town.

THERE'S LOTS OF MONEY TO BE MADE!--even in a recession. Here are
several ways to capitalize on the recession and move your
business or career forward no matter what.

Start by cutting prices. It's the old law of supply and demand.
When there is less demand for what we sell, it's time to drop the
price. Emphasize several low cost products or services that will
appeal to the thrifty.

I dropped prices recently at my site. I just leveled with
people, told them that times were tight and I wanted to make my
services available to everyone without putting them into more
debt. Customers responded with overwhelming enthusiasm. Sales,
which had been slow, suddenly became brisk.

Next, cut costs. If you've been in business any time at all, you
have probably accumulated expenses you don't need. I cancelled
an extra $40 per month phone line I wasn't using, cut a 10
message autoresponder back to 7 messages, and pulled back on the
labor I was paying for. None of the expenses were big in
themselves, but when added together they make a nice difference
in the bottom line.

It's hard to be creative when big expenses are breathing down
your neck, and a recession is just the time when you NEED to let
your creativity show.

Advertise! The BIG mistake companies make during a recession is
they let their marketing director go and cancel all their
advertising. Intel did that back in the recession of the early
90's and later admitted it was a huge mistake. Competitors had a
chance to market when Intel wasn't and grabbed a lot of their
customers. Now the smart thing to do is to take advantage of the
recession's lower ad rates and market, market, market. Your ad
gets extra attention when competitors aren't advertising.

Business and the economy go through natural up and down cycles.
The Internet, which is a more pure type of market, goes up and
down with even wilder cycles. Ride the wave. Change your
business as the economy changes.

Look for what prospects need, for where they hurt, and offer
helpful solutions that cut right to the problem. You'll have a
lot more customers and they will be grateful you are there to
help in times that are less than the best.

Kevin Nunley is the Net's #1 copy writer. Thousands of
businesses have relied on Kevin for quality sales letters, web
site copy, ads, and press releases. You get sizzling copy in the
style you need, fast service, and affordable prices that are hard
to beat. See http://DrNunley.com Reach Kevin at
mailto:kevin@drnunley.com or 801-328-9006.