Is Local Newspaper Advertising Worth My Time and Money?

Today, advertising is done on different media. It can be on online websites, social media applications, television and radio commercials, and many more mediums. Due to the latest technological advancements, most companies are looking to various forms of digital media for their advertising projects. Still, some invest in printed advertisements.

When the newspapers were still the main news source about current events, businesses took advantage of this and printed their advertisements in newspapers.

Today, this is still a relevant medium for advertising as newspapers can sell up to a million copies in a single day! It may be an unconventional advertising method in this era, but without the big companies hogging all the prints' space, it gives new and small business owners a chance to advertise their products. 5 Benefits of Advertising Through Local Newspapers

There are many benefits to using local newspapers for printing out advertisements for small businesses.

1. Cost

First, it is relatively cheaper compared to other forms of advertising, such as making a television commercial.

Local newspaper advertising will only cost you the charge the publishing company will require and the design cost if you had it made by an illustrator, which can be waived if you can make the design yourself,

2. Retention

You are also assured that the readers who will see your advertisement will be attentive people who are really looking for information. Most people scrolling on social media are less attentive to ads since this is not what they were looking for online.

3. Spending Power

People who purchase and read newspapers may be serious buyers or investors looking for products in the advertisement section. The age group of people who are buying newspapers is also mostly adults, so it will be easier to reach people who have spending money.

4. Trust

Another factor that makes local newspaper advertising better than digital advertising is that readers are more likely to trust advertisements printed in the newspapers rather than the sketchy pop-up ads randomly appearing on websites. The pop-up ads usually lead to scam offers and other websites of a similar manner.

Also, online advertisements are mostly considered noise these days, so they will be more likely to be ignored.

5. Networking

Newspaper advertisements serve as a great avenue for business partnership among business people in a similar field. The advertisements can help them find businesses that are just starting out or going out of business. They can form partnerships that can help both parties elevate their positions. Some advertisements are also very helpful when making such deals because contact numbers and persons-to-contact are usually listed in the advertisements.

Conclusion

Investing in printed advertising may be old-fashioned, but many small businesses get a lot of push from this. Other big companies still maintain some form of printed advertising, so it shows that this form of media can still reach out to their customers. It is cheap, shows credibility, and directly targets specific consumers. Printed advertising is definitely worth your time and money, so start thinking about it if you are just starting your own business.