Magnetic Signs Meet Many Business Needs
A lot of businesses and organizations are using magnetic signs today to get their message across. Of course, there are effective and ineffective ways of using them. You still have to take some steps to actually get people to notice the signs.
Magnetic signs are something that a lot of businesses and organizations are using today to get their message across. Of course,
there are effective and ineffective ways of using them. You still have to take some steps to actually get people to notice the signs. Here are 5 guidelines to use them the right way:
#1) Be descriptive
A lot of company names do not tell what they do. If your name does not mention what you do and that is all that is on the sign, than it will not do any good. If possible, change your name so that it tells what your firm does. But if your company name has been around for awhile, or you just do not have the money to change it, you are going to have to take some extra steps to tell people what you do on the sign. Make sure you include a description on the sign covering the services you offer. Ideally you should put in your unique selling proposition to tell people why they should do business with you as opposed to someone else.
#2) Make the font readable
Many people view these magnetic signs from a long distance away. So make sure you plan accordingly. The writing on the sign should be big enough to allow people to see it from a distance. So the font type, weight and size should be chosen based on this. Generally the mono-space font (usually courier) is what you want to use.
#3) Use color contrast
The contrast also makes it more readable from a long distance. Generally white on black works best.
#4) Use graphics
Pictures make the sign stand out more, and they just attract people’s eyes to the sign. Depending on what kind of printer you are using, you might not be able to use a ton of colors, so take this into consideration before coming up with the design for the sign.
#5) Think about the material used
Signs are able to be printed on a number of different materials. Because these signs are often installed on vehicles, they must be able to stand up to bad weather without fading. Generally you want to use thick, long lasting vinyl material for the magnetic sign, assuming it will be used outdoors. Just make sure the sign has a little flexibility to allow it to mold to whatever you are attaching it to.
Conclusion
Magnetic signs can be an effective way to get your message across. Use these 5 tips and you will use them the most effectively.
