Marketing Tactics And Their Effectivity

Companies make several forms of marketing strategies in order to make people aware of their products and services. To make the existence of these forms possible, the company is dependent on some unique forms of advertisements. One such type of advertisement is using exhibitions to let know of a particular new product to the customers. Under this form of marketing, a particular famous place is acquired and the company stalls are set up. However there can be other forms of exhibitions too. The stalls stores all the variants of a product and the company representative contacts the passing by people and introduce them with the products and the benefits and advantages are told that can be accrued by using them.

Exhibitions in Dubai are a normal feature. Company makes its presence felt by becoming a part of the exhibition and it is a considered opinion that it results in increased sales. However there are some useful tips that should be considered when deciding to opt for exhibition as a form of marketing. Firstly the representatives should have good communication skills and also possess selling and convincing skills. He or she must be well versed with the products and its uses so that it can be told as information to other people. The exhibitions shall not be construed as offensive or irritating or intrusive. Although the representative is supposed to contact every person but there is no need to unnecessarily stick to uninterested persons. Those who show interest must be informed with complete details while others should only be introduced with the products handed over a brochure so that they can read it out themselves. Moreover, some form of quiz or competition can also be made part of the activity in order to gather kids and their parents. Some prizes shall also be offered to the winners. In some cases, companies also opt for distributing free samples to those who come to the stall and asks questions about the products. In case of consumable products such as cakes, tea, biscuit or similar, it can be provided in small quantity for customers taste. For making exhibition favorable or successful, the company must first decide on the cost it is going to incur for the exhibition. This estimated cost is then compared with the actual cost incurred and any variance is then assessed and analyzed critically. The initial cost estimate also acts as a deciding factor as to whether it is feasible to carry out exhibition or not. This can be done by carrying out the exercise of cost and benefit analysis by comparing the cost determined from initial cost estimate with the expected benefits the exhibition is going to yield.

For digital marketing Dubai offers tremendous resources at affordable prices. Branding firms provide customers assistance for getting their products or services registered to some brand registering authority. It is necessary for companies to get a patent for their products especially those for new ones so that it cannot be easily copied by competitors and firms operating on small scale. After getting the brand the company can easily sue the other company imitating or copying its products.